CCAH Blog: Industry Voices

The Importance of KPIs

Posted by Brenna Holmes on Dec 3, 2018 9:00:00 AM

You may read that title and say “I know this already, I use KPIs, All. The. Time.” But do you? A lot of people treat KPIs (Key Performance Indicators) and Metrics as the same thing. BUT THEY ARE NOT.

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Prepping for Renewals

Posted by Sunny Matani on Dec 16, 2016 9:00:00 AM

With 2017 right around the corner, a new fiscal year is about to begin for a lot of different organizations. And along with a new fiscal year comes a brand new renewal series. So whether you are starting fresh with a brand new R1, or moving forward in the middle of a renewal series, it is time to begin prepping for the year ahead. 

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GOTV? Aren’t you already on TV?

Posted by Brenna Holmes on Nov 7, 2014 2:31:00 PM

By Emily Gallt, Copywriter | For some people, the turning of the leaves and the end of Daylight Savings Times means pumpkin patches and apple cider.

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Only one week away - don't miss DMAW's Digital Day!

Posted by Brenna Holmes on Oct 14, 2014 11:21:00 AM

By Brenna Holmes, VP of Digital | You may have seen this post on the DMAW's blog today, but I wanted to make extra sure nobody missed out on registering for the 2nd Annual Digital Day Forum. So read on, click through, register today and share - bring friends and colleagues who manage digital marketing and fundraising programs no matter the organization!

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The Perfect Recipe for Prospect List Segmentation

Posted by Admin CCAH on Jul 31, 2014 6:11:00 PM

By Sue Wong, Planner | With just a few ingredients, you can tailor every acquisition.

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Today's Marketing Agency Must Be a Driving Force

Posted by Admin CCAH on Jun 19, 2014 4:28:00 PM

By Pete Carter, Principal and Senior Vice President | Republished from Direct Marketing News | Most agencies began using traditional media like direct mail and print, but social media and mobile are evolving quickly and must be reflected on every marketing agenda. Smart agencies are adapting to the times and offering clients a multichannel approach.

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