CCAH Blog: Industry Voices

The Importance of KPIs

Posted by Brenna Holmes on Dec 3, 2018 9:00:00 AM

You may read that title and say “I know this already, I use KPIs, All. The. Time.” But do you? A lot of people treat KPIs (Key Performance Indicators) and Metrics as the same thing. BUT THEY ARE NOT.

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Back to Basics

Posted by Katie Pimblett on Mar 15, 2018 9:15:00 AM

Here at CCAH, we’re always looking for cutting edge ways to raise as much money as possible for our clients. But, that doesn’t mean we can overlook the basics. In fact, without solid foundations in your fundraising program, the newest and coolest techniques might not even be effective.

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Make Facebook a Part of Your Multi-Channel Campaign

Posted by Allison Weston on Mar 23, 2017 12:50:14 PM

The mantra of every savvy multi-channel campaign manager should be, “Be where the people are.” In today’s hyper-connected world, the majority of people can be found on one or more social networking sites. The one platform that reigns supreme is Facebook. According to a 2015 study by the Pew Research Center[1], 72 percent of U.S. internet-connected adults use Facebook (while only 23 percent use Twitter). So, if you’re planning a multi-channel campaign, it would be wise to incorporate Facebook – where your current and future supporters are.

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Giving Days Aren’t Just for Tuesdays Anymore

Posted by Allison Weston on Jun 29, 2016 9:00:00 AM

Alright. By now, most of us know the #GivingTuesday hype is real.

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THERE’S NO VANILLA IN DIRECT MARKETING

Posted by Brenna Holmes on Oct 2, 2014 10:45:00 AM

Omnichannel marketing is exactly what the name suggests, touching prospects and supporters across every channel and taking advantage of the multiple touch points available: television, print, radio, telephone, email, websites, digital and more. Ironically, though, omnichannel marketing is nothing like the term suggests. It is not the limitless outbound flow of messaging attempting to influence behavior without regard for the recipient. Omnichannel marketing places customers and their channel preferences uppermost.

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Christmas in August – 5 Easy Steps to a December You’ll Remember

Posted by Admin CCAH on Aug 18, 2014 6:10:00 PM

By Chrissy Hyre, Senior Strategist | We all know how important yearend is to hitting our fundraising goals. We start months in advance (like, now) to lay out our smartest, most strategic best. And it's important, because it funds our critical work the rest of the year.

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Don't Put All of Your Direct Marketing Eggs in One Basket

Posted by Admin CCAH on May 27, 2014 2:01:00 PM

By Sandra Paul Bishop, VP Client Services | There's a reason that idiomatic phrases are passed along from generation to generation. They ring true time and again.

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Expanded work with EDF proves direct mail is not dead

Posted by Brenna Holmes on Nov 25, 2013 11:43:00 AM

By Kim Cubine, President | For anyone who thinks direct mail is a dying practice, we’d like to offer you some evidence to the contrary – We’re thrilled to announce that our long-standing client, Environmental Defense Fund (EDF), has expanded its multichannel marketing efforts to include direct mail. That’s right, EDF ADDED direct mail to its digital and telemarketing fundraising outreach efforts. Our team’s continued strong performance across each channel led to the increased direct marketing responsibilities. 

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New Integrated Comms Workbook – It’s a MUST Read!

Posted by Admin CCAH on Oct 21, 2013 1:17:00 PM

By Kim Cubine, President | If we've said it once, we've said it a couple dozen times - integrated campaigns are the key to fundraising success. But as direct marketing professionals, we know it's much easier said than done for many nonprofits. Which is why CCAH has partnered with Idealware to develop the first-ever workbook on integrated communications strategies for direct marketers. And we have to say, it’s a MUST read.

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