CCAH Blog: Industry Voices

Omnichannel marketing is exactly what the name suggests, touching prospects and supporters across every channel and taking advantage of the multiple touch points available: television, print, radio, telephone, email, websites, digital and more. Ironically, though, omnichannel marketing is nothing like the term suggests. It is not the limitless outbound flow of messaging attempting to influence behavior without regard for the recipient. Omnichannel marketing places customers and their channel preferences uppermost.

By Chrissy Hyre, Senior Strategist | We all know how important yearend is to hitting our fundraising goals. We start months in advance (like, now) to lay out our smartest, most strategic best. And it's important, because it funds our critical work the rest of the year.

By Sandra Paul Bishop, VP Client Services | There's a reason that idiomatic phrases are passed along from generation to generation. They ring true time and again.

By Kim Cubine, President | For anyone who thinks direct mail is a dying practice, we’d like to offer you some evidence to the contrary – We’re thrilled to announce that our long-standing client, Environmental Defense Fund (EDF), has expanded its multichannel marketing efforts to include direct mail. That’s right, EDF ADDED direct mail to its digital and telemarketing fundraising outreach efforts. Our team’s continued strong performance across each channel led to the increased direct marketing responsibilities. 

By Kim Cubine, President | If we've said it once, we've said it a couple dozen times - integrated campaigns are the key to fundraising success. But as direct marketing professionals, we know it's much easier said than done for many nonprofits. Which is why CCAH has partnered with Idealware to develop the first-ever workbook on integrated communications strategies for direct marketers. And we have to say, it’s a MUST read.