By Dan Kamas, Senior Strategist, Interactive | If there’s one thing that attendees learned at this year’s Direct Marketing Association of Washington’s (DMAW) Digital Day Forum, it’s that digital IS direct.
CCAH Blog: Industry Voices
By Dan Kamas, Senior Strategist | Be sure to set aside time on Wednesday, Oct. 16 to join CCAH and other direct marketing experts for the Direct Marketing Association of Washington's (DMAW) Digital Day Forum. The event promises to provide valuable information and insights on the latest developments in digital marketing for both nonprofit and for-profit organizations. And we should know - we helped create the agenda to provide maximum value for direct marketers of all levels.
Digital Account Exec. Damien Shirley of CCAH and Ben Betz of People For the American Way (PFAW) just returned from sunny San Jose, California where the Netroots Nations 2013 was held this past weekend; joining thousands of progressive bloggers, newsmakers, social justice advocates, labor and organizational leaders, grassroots organizers and online activists and enjoying four days of thought-provoking panels, practical trainings and fun networking opportunities.
By Pete Carter, Partner & VP Client Services | That’s the thought that crossed my mind as I registered for the first-ever “Engage” conference. But after the first few minutes of this conference, I knew that the folks at Fundraising Success had created something unique and most definitely worthwhile.
The CCAH team is full of subject-matter experts across a number of direct marketing topics. In fact, we like to fancy ourselves multichannel know-it-alls, and we waste no time sharing our vast knowledgewith our clients and the direct marketing industry as whole to help everyone achieve their organizational goals.
Keeping up with new techniques and best practices can be overwhelming for nonprofits, especially when they don’t have a team of experts in their corner. The new GrowYourBase.org, an exciting venture from Salsa Labs, helps nonprofit professionals can train and become certified in attracting new online supporters. GrowYourBase.org offers a free (yes, FREE) 12-class certification program for practitioners new to the nonprofit direct marketing industry or those seeking the best practices for increasing their organization’s online support base.
The record-breaking 2012 presidential election cycle generated more than $1B for the Obama campaign and $992M for the Romney campaign. Now that the 2012 election season is well behind us, there is a great deal that fundraisers can learn about the use of data to positively impact fundraising efforts.
By Shannon Murphy, Principal & Senior Vice President of Production
By Lynn Waller, Vice President of Client Services
By Libby Ventura, Senior Designer
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