CCAH Blog: Industry Voices

The Importance of KPIs

Posted by Brenna Holmes on Dec 3, 2018 9:00:00 AM

You may read that title and say “I know this already, I use KPIs, All. The. Time.” But do you? A lot of people treat KPIs (Key Performance Indicators) and Metrics as the same thing. BUT THEY ARE NOT.

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Angry Donors Calling? What a Great Opportunity!

Posted by Sandra Paul Bishop, Vice President of Fundraising on Jan 16, 2015 3:10:26 PM

Following the year-end crush of fundraising, giving and buying, you may have heard from a few of your donors (supporters) who were not so happy with so much mail … or email… or calls. Let’s say they were disgruntled. Your first thought may be to apologize for the intrusion on their holiday fun and rethink every strategy you employed the last three months. Well, hold that thought and action.

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Only one week away - don't miss DMAW's Digital Day!

Posted by Brenna Holmes on Oct 14, 2014 11:21:00 AM

By Brenna Holmes, VP of Digital | You may have seen this post on the DMAW's blog today, but I wanted to make extra sure nobody missed out on registering for the 2nd Annual Digital Day Forum. So read on, click through, register today and share - bring friends and colleagues who manage digital marketing and fundraising programs no matter the organization!

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Turning Retweets Into Revenue

Posted by Admin CCAH on Jun 26, 2014 5:49:00 PM

By Damien Shirley, Account Executive | Republished from the June Edition of DMAW Marketing AdVents | They Like you. They Follow you. They Share and Retweet your content. They joined your social networks. Now, what do you do with them?

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Today's Marketing Agency Must Be a Driving Force

Posted by Admin CCAH on Jun 19, 2014 4:28:00 PM

By Pete Carter, Principal and Senior Vice President | Republished from Direct Marketing News | Most agencies began using traditional media like direct mail and print, but social media and mobile are evolving quickly and must be reflected on every marketing agenda. Smart agencies are adapting to the times and offering clients a multichannel approach.

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Thank you—from the boardroom to the mailbox AND the inbox

Posted by Admin CCAH on Apr 28, 2014 11:56:00 AM

by Pete Carter, Principal and Senior Vice President | We're all pretty familiar with the traditional direct mail acknowledgment. The DMAW's March Lunch and Learn featured a discussion of best practices for direct mail thank-you packages. Acknowledgment mailings make donors – returning and new – feel special. Another option for reaching out to donors is the electronic acknowledgment, an area where CCAH is at the leading edge of innovation.

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We Heart Valentine’s Fundraising

Posted by Brenna Holmes on Feb 14, 2014 6:09:00 PM

By Sandra Paul Bishop, VP Client Services | Valentine’s Day conjures up images of hearts, flowers, candy and intimate dinners for two. But the holiday can also serve as a catalyst for giving and showing serious love for a cause near and dear to your heart. Instead of buying up the traditional holiday trappings at the local drug store, nonprofit organizations across the country are urging supporters to support a favorite cause. 

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Expanded work with EDF proves direct mail is not dead

Posted by Brenna Holmes on Nov 25, 2013 11:43:00 AM

By Kim Cubine, President | For anyone who thinks direct mail is a dying practice, we’d like to offer you some evidence to the contrary – We’re thrilled to announce that our long-standing client, Environmental Defense Fund (EDF), has expanded its multichannel marketing efforts to include direct mail. That’s right, EDF ADDED direct mail to its digital and telemarketing fundraising outreach efforts. Our team’s continued strong performance across each channel led to the increased direct marketing responsibilities. 

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CCAH Brought the Sizzle to the Salsa Conference

Posted by Brenna Holmes on Oct 28, 2013 2:17:00 PM

By Shannon Miller & Peter Kazarian, Interactive Department | October's had a lot of conferences! Last week we recapped the SPI University of Chicago Decision Science Conference and today we talk Salsa!

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CCAH Takes the Gold (Award)!

Posted by Brenna Holmes on Oct 23, 2013 11:40:00 AM

By Kim Cubine, PresidentOn behalf of CCAH, I’m excited to announce that our team has once again brought home the GOLD, two to be exact, as well as two special mentions! We’ve been recognized with four 2013 Gold Awards for Fundraising Excellence presented by Fundraising Success magazine for our work across the email and telemarketing channels.

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