CCAH Blog: Industry Voices

New Integrated Comms Workbook – It’s a MUST Read!

Posted by Admin CCAH on Oct 21, 2013 1:17:00 PM

By Kim Cubine, President | If we've said it once, we've said it a couple dozen times - integrated campaigns are the key to fundraising success. But as direct marketing professionals, we know it's much easier said than done for many nonprofits. Which is why CCAH has partnered with Idealware to develop the first-ever workbook on integrated communications strategies for direct marketers. And we have to say, it’s a MUST read.

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