You may read that title and say “I know this already, I use KPIs, All. The. Time.” But do you? A lot of people treat KPIs (Key Performance Indicators) and Metrics as the same thing. BUT THEY ARE NOT.
CCAH Blog: Industry Voices
As fundraisers, one of the most exciting parts of our job is seeing the results of a campaign: the response rates, the gifts, and the income. It’s easy to get absorbed in using these numbers to measure success, and forget the immeasurable impact we are making. Seeing our clients in action helps us take a step back and see the larger scope of our work, and how critical it is to an organization's mission. Over the past few weeks we’ve had the pleasure of attending two events with the United States Holocaust Memorial Museum, seeing first hand some of the programs that our team helps to support.
The last week of the year is the biggest week for direct response fundraising, especially digital, and 2016 was no exception. Across the board, CCAH clients outraised previous year-end campaigns and beat revenue goals. Here are a few of our lessons learned from digital year-end 2016 that can be utilized to boost your campaigns during all of 2017.
With 2017 right around the corner, a new fiscal year is about to begin for a lot of different organizations. And along with a new fiscal year comes a brand new renewal series. So whether you are starting fresh with a brand new R1, or moving forward in the middle of a renewal series, it is time to begin prepping for the year ahead.
BOO! It’s the ghost who knows your most epic direct marketing fails. And in a matter of days, that ghost is going to Tweet them to out to the entire industry!
One of the key principles of marketing is being where your supporters and prospects are. That means having a memorable presence in the mailbox, inbox, on social media platforms, on the web, on television and radio, and in print, to name a few. A valuable, but often overlooked, tool for creating a memorable presence is video. Video combines many of the key ingredients for marketing success:
When a child is sick, the last thing a parent should have to worry about is money. Every family should have access to the best medical care possible for their child regardless of ability to pay.
No organization understands this fact better than Phoenix Children's Hospital Foundation (PCHF) — one of the newest clients to join the CCAH family. PCHF's mission is to inspire generosity from kind people in Arizona and nationwide to support the children, families and physicians of Phoenix Children's Hospital.
Thanksgiving is Thursday, November 26th. With its arrival, the holiday season is upon us!
Most of us look forward to a Thanksgiving marked by festive meals and gatherings with family and friends, but not everyone is fortunate enough to enjoy such luxuries.
This past Saturday, October 31st, CCAH participated in Mothers Against Drunk Driving’s 'Walk Like MADD' 5K at Burke Lake Park. It was the first walk in Northern Virginia in five years. Our team of 25 employees and family members committed to raising awareness and much needed donations to help efforts to end drunk driving.
CCAH is thrilled to announce its new partnership with Pet Partners, our nation’s largest and most highly regarded nonprofit focusing on improving Human Health through therapeutic human-animal interaction.