The Crohn's & Colitis Foundation is a non-profit, volunteer-fueled organization dedicated to finding cures for Crohn's disease and ulcerative colitis, and to improving the quality of life of children and adults affected by these diseases. CCAH began partnering with the Foundation on their direct marketing efforts—direct mail and digital—in 2017, just as the Foundation was celebrating their 50th anniversary.
CCAH Blog: Industry Voices
While it can be stressful to be out of the office, there are some key nonprofit fundraising and marketing conferences that will leave you refreshed and inspired to return to work life. These are the ones that we’ll be attending (and presenting!) and should be on your list!
You may read that title and say “I know this already, I use KPIs, All. The. Time.” But do you? A lot of people treat KPIs (Key Performance Indicators) and Metrics as the same thing. BUT THEY ARE NOT.
As fundraisers, one of the most exciting parts of our job is seeing the results of a campaign: the response rates, the gifts, and the income. It’s easy to get absorbed in using these numbers to measure success, and forget the immeasurable impact we are making. Seeing our clients in action helps us take a step back and see the larger scope of our work, and how critical it is to an organization's mission. Over the past few weeks we’ve had the pleasure of attending two events with the United States Holocaust Memorial Museum, seeing first hand some of the programs that our team helps to support.
The last week of the year is the biggest week for direct response fundraising, especially digital, and 2016 was no exception. Across the board, CCAH clients outraised previous year-end campaigns and beat revenue goals. Here are a few of our lessons learned from digital year-end 2016 that can be utilized to boost your campaigns during all of 2017.
With 2017 right around the corner, a new fiscal year is about to begin for a lot of different organizations. And along with a new fiscal year comes a brand new renewal series. So whether you are starting fresh with a brand new R1, or moving forward in the middle of a renewal series, it is time to begin prepping for the year ahead.
BOO! It’s the ghost who knows your most epic direct marketing fails. And in a matter of days, that ghost is going to Tweet them to out to the entire industry!
One of the key principles of marketing is being where your supporters and prospects are. That means having a memorable presence in the mailbox, inbox, on social media platforms, on the web, on television and radio, and in print, to name a few. A valuable, but often overlooked, tool for creating a memorable presence is video. Video combines many of the key ingredients for marketing success:
When a child is sick, the last thing a parent should have to worry about is money. Every family should have access to the best medical care possible for their child regardless of ability to pay.
No organization understands this fact better than Phoenix Children's Hospital Foundation (PCHF) — one of the newest clients to join the CCAH family. PCHF's mission is to inspire generosity from kind people in Arizona and nationwide to support the children, families and physicians of Phoenix Children's Hospital.
Thanksgiving is Thursday, November 26th. With its arrival, the holiday season is upon us!
Most of us look forward to a Thanksgiving marked by festive meals and gatherings with family and friends, but not everyone is fortunate enough to enjoy such luxuries.