CCAH Blog: Industry Voices

Top 5 Tips you can’t live without in the world of email testing! #NNOnlineLab

Posted by Brenna Holmes on Jul 1, 2013 1:28:00 PM

Digital Account Exec. Damien Shirley of CCAH and Ben Betz of People For the American Way (PFAW) just returned from sunny San Jose, California where the Netroots Nations 2013 was held this past weekend; joining thousands of progressive bloggers, newsmakers, social justice advocates, labor and organizational leaders, grassroots organizers and online activists and enjoying four days of thought-provoking panels, practical trainings and fun networking opportunities.

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Can You Pass the Testing Test?

Posted by Brenna Holmes on Jun 3, 2013 11:34:00 AM

By Brenna Holmes, Director, Interactive Department | Testing is a vital part of successful nonprofit fundraising and thus of everything we do at CCAH and so we were happy to have the chance to do a webinar with the great folks at Change.org all about the importance of testing. (And I even got to use a cartoon about statistical signifigance! ... does it get better than that?!)

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Grow Your Supporter Base with a New Certification Program

Posted by Brenna Holmes on Mar 18, 2013 5:38:00 PM

The CCAH team is full of subject-matter experts across a number of direct marketing topics. In fact, we like to fancy ourselves multichannel know-it-alls, and we waste no time sharing our vast knowledgewith our clients and the direct marketing industry as whole to help everyone achieve their organizational goals. 

Keeping up with new techniques and best practices can be overwhelming for nonprofits, especially when they don’t have a team of experts in their corner. The new GrowYourBase.org, an exciting venture from Salsa Labs, helps nonprofit professionals can train and become certified in attracting new online supporters. GrowYourBase.org offers a free (yes, FREE) 12-class certification program for practitioners new to the nonprofit direct marketing industry or those seeking the best practices for increasing their organization’s online support base.

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Elements of Multi-Channel Fundraising: Outreach Redefined

Posted by CCAH Admin on Oct 18, 2012 4:22:00 PM

Did you know the largest percentage of online giving occurs during the last three months of the year? Well, now is the time to sharpen your focus on multi-channel outreach and assure a successful year-end campaign with a free webinar on the elements of multi-channel fundraising campaigns! CCAH has partnered with Avectra to produce “Elements of Multi-channel Fundraising: Outreach Redefined,” a free webinar to be held Wednesday, October 24. 

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