CCAH Blog: Industry Voices

Year-End 2016: Lessons Learned

Posted by Colleen Hutchings on Mar 1, 2017 9:00:00 AM

The last week of the year is the biggest week for direct response fundraising, especially digital, and 2016 was no exception. Across the board, CCAH clients outraised previous year-end campaigns and beat revenue goals. Here are a few of our lessons learned from digital year-end 2016 that can be utilized to boost your campaigns during all of 2017.

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Video is the Next Big Thing

Posted by Brenna Holmes on Oct 6, 2016 6:00:00 PM

One of the key principles of marketing is being where your supporters and prospects are. That means having a memorable presence in the mailbox, inbox, on social media platforms, on the web, on television and radio, and in print, to name a few. A valuable, but often overlooked, tool for creating a memorable presence is video. Video combines many of the key ingredients for marketing success:

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No More Victims - MADD National Conference

Posted by Sandra Paul Bishop, Vice President of Fundraising on Jul 22, 2015 8:30:00 AM

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