Omnichannel marketing is exactly what the name suggests, touching prospects and supporters across every channel and taking advantage of the multiple touch points available: television, print, radio, telephone, email, websites, digital and more. Ironically, though, omnichannel marketing is nothing like the term suggests. It is not the limitless outbound flow of messaging attempting to influence behavior without regard for the recipient. Omnichannel marketing places customers and their channel preferences uppermost.
CCAH Blog: Industry Voices
By Kim Cubine, President | For anyone who thinks direct mail is a dying practice, we’d like to offer you some evidence to the contrary – We’re thrilled to announce that our long-standing client, Environmental Defense Fund (EDF), has expanded its multichannel marketing efforts to include direct mail. That’s right, EDF ADDED direct mail to its digital and telemarketing fundraising outreach efforts. Our team’s continued strong performance across each channel led to the increased direct marketing responsibilities.
By Emily Lauten, Interactive Department | Feel like you’ve tried every test under the sun? Looking for new fundraising tests that actually provide donor insights? Look to decision science. Fundamentally, decision science is the study of how and why people make the choices they do. CCAH’s journey into the world of decision science was spawned by Dave Acup, Managing Director of Interactive Marketing & Membership at Environmental Defense Fund. EDF was interested in looking at the root of why people make choices, and that interest has helped us know what kinds of test to administer. What do we test? How do we innovate?
By Kim Cubine, President | Following the DMAW MAXI Award Ceremony last night, it looks like 20 is CCAH's lucky number!! We received 20 2013 MAXI Awards, including seven gold, nine silver, and four bronze. That incredible haul also means that this is the 20th consecutive year we won more DMAW MAXI Awards than any other agency! We admit it -- we're still celebrating today!
Failed promotions, lack-luster creative and flat-lining donations can throw a wrench into any nonprofit fundraising plan (and yes, on the rare occasion even we experience these things). Shake things up with the 2013 NY Nonprofit Conference, July 17 – 18 in New York City!