CCAH Blog: Industry Voices

Seasonality:  It’s a thing!

Posted by Karen Turner on Feb 12, 2019 9:00:00 AM

Testing is essential to a healthy acquisition program, from finding lists that make up the core of your campaigns, to identifying which packages work best for these lists. Just like various packages perform better at different times of year, such as calendars in the fall or holiday messaging at year-end, there is an aspect of seasonality to the overall acquisition program. Some seasons just work better for certain organizations and markets! For example, many hospitals have a tendency to mail more acquisition in Spring and Fall because they over the years, these are the strongest months for new donor recruitment. 

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