If you've ever attended a direct marketing conference or read an industry publication, you've probably seen a session or read an article by a CCAH team member. And that’s no mistake. As a leader in nonprofit direct marketing, I encourage our staff — whether it be account leaders, data scientists, production team or creative folks — to do just that … be generous with their knowledge and creativity.
CCAH Blog: Industry Voices
When people succeed at something—anything—we tend to pat ourselves on the back and move on. We don’t spend nearly as much time and energy dissecting a success to figure out what went right as we do picking apart a failure to determine what went wrong.
Focusing on the negative—the failure—is human nature, and we evolved that way for the sake of survival. If we fail to understand what has harmed us in the past, we are doomed to repeat it, quite possibly to our own demise.
By Chrissy Hyre, Senior Strategist | We all know how important yearend is to hitting our fundraising goals. We start months in advance (like, now) to lay out our smartest, most strategic best. And it's important, because it funds our critical work the rest of the year.
By Damien Shirley, Account Executive | Robert Frost was on to something when he said that taking the road less traveled makes all the difference. This Thursday, come out to the DMAW’s February “Lunch and Learn: Case Studies from MAXI Award Winners – How Did They Do It?” for insight on direct marketing campaigns that have traversed new roads and achieved award-winning results.
By Dan Kamas, Senior Strategist, Interactive | If there’s one thing that attendees learned at this year’s Direct Marketing Association of Washington’s (DMAW) Digital Day Forum, it’s that digital IS direct.
By Dan Kamas, Senior Strategist | Be sure to set aside time on Wednesday, Oct. 16 to join CCAH and other direct marketing experts for the Direct Marketing Association of Washington's (DMAW) Digital Day Forum. The event promises to provide valuable information and insights on the latest developments in digital marketing for both nonprofit and for-profit organizations. And we should know - we helped create the agenda to provide maximum value for direct marketers of all levels.
Failed promotions, lack-luster creative and flat-lining donations can throw a wrench into any nonprofit fundraising plan (and yes, on the rare occasion even we experience these things). Shake things up with the 2013 NY Nonprofit Conference, July 17 – 18 in New York City!
The CCAH family is growing! We’re excited to welcome direct marketing industry veteran Hilary Baar to our team. Hilary will help support our company growth as a Senior Strategist, giving us a unique strategic perspective as we continue to expand our award-winning multichannel services. We’re confident that Hilary will help deliver the talent and resources needed for us to capitalize on new business opportunities.
By Lon Chapman, Executive Vice President