CCAH Blog: Industry Voices

Testing Innovative Formats

Posted by Maryann Chan on Aug 2, 2017 9:00:00 AM

At CCAH, we’re always looking for ways to entice donors and prospects to support our clients, and it’s not always easy to stand out from the crowd. The DMAW recently hosted its annual Innovative Formats seminar and provided a platform for direct mail professionals to explore a variety of effective tactics. Senior Vice President of Production, Shannon Murphy co-chaired the event and invited several vendors from across the country to present new and exciting formats that they can produce.

Read More

Creative Voices Sharing Knowledge

Posted by Kim Cubine on Jun 14, 2017 9:00:00 AM

If you've ever attended a direct marketing conference or read an industry publication, you've probably seen a session or read an article by a CCAH team member. And that’s no mistake. As a leader in nonprofit direct marketing, I encourage our staff  whether it be account leaders, data scientists, production team or creative folks to do just that … be generous with their knowledge and creativity.   

Read More

Greg Adams Wins Inaugural DMAW EF Kay Lautman Mentorship Award

Posted by Pete Carter, Principal & Senior Vice President on Dec 5, 2014 10:19:00 AM

Over his career, our co-founder and principal, Greg Adams, has acquired a vast amount of knowledge about the direct marketing industry. Better still, he never hesitates to pass it along. Last night, DMAW EF named Greg the inaugural recipient of the Educational Foundation Kay Lautman Mentorship Award for his work mentoring aspiring direct marketing professionals. 

Read More

Only one week away - don't miss DMAW's Digital Day!

Posted by Brenna Holmes on Oct 14, 2014 11:21:00 AM

By Brenna Holmes, VP of Digital | You may have seen this post on the DMAW's blog today, but I wanted to make extra sure nobody missed out on registering for the 2nd Annual Digital Day Forum. So read on, click through, register today and share - bring friends and colleagues who manage digital marketing and fundraising programs no matter the organization!

Read More

Igniting Change

Posted by CCAH Admin on Jul 18, 2014 11:08:00 AM

By Brenna Holmes, Vice President of Digital | Did you make it to the Bridge conference last week? I have to say I think it was one of the best in a long time — kudos DMAW and AFP DC. Each of the sessions I went to were well attended — from bright and early Thursday morning, to the keynotes/general sessions and the last sessions of the afternoon on Friday, which we all know can be a painful timeslot…

Read More

Join CCAH at the 2014 Bridge Conference

Posted by Admin CCAH on Jul 8, 2014 10:05:00 AM

CCAH is proud to be part of the 9th Annual Bridge to Integrated Marketing & Fundraising Conference, which will be held this week at the Gaylord National Hotel and Conference Center at National Harbor, MD. The Bridge Conference is widely known for offering the finest cutting-edge educational programming available to fundraisers and direct marketers.

Read More

Shannon Murphy: DMAW Volunteer of the Year

Posted by Admin CCAH on Jun 5, 2014 2:19:00 PM

Read More

Don’t Be Frightened of New Ideas!

Posted by CCAH Admin on Feb 19, 2014 5:29:00 PM

By Damien Shirley, Account Executive | Robert Frost was on to something when he said that taking the road less traveled makes all the difference. This Thursday, come out to the DMAW’s February “Lunch and Learn: Case Studies from MAXI Award Winners – How Did They Do It?” for insight on direct marketing campaigns that have traversed new roads and achieved award-winning results.

Read More

The Debate Rages On!

Posted by Brenna Holmes on Jan 28, 2014 4:08:00 PM

By Pete Carter, Partner | Evaluating a nonprofit can be difficult for potential supporters, and many rely on charity watchdog organizations for assistance. For years, many watchdog organizations have used overhead ratio – the percentage of income dedicated to administrative costs – as the primary measure of a charity’s performance. Recent debate has questioned whether this method provides a valid measure, countering that often nonprofits must invest in themselves in order to fulfill their missions.

Read More