CCAH Blog: Industry Voices

Creative Voices Sharing Knowledge

Posted by Kim Cubine on Jun 14, 2017 9:00:00 AM

If you've ever attended a direct marketing conference or read an industry publication, you've probably seen a session or read an article by a CCAH team member. And that’s no mistake. As a leader in nonprofit direct marketing, I encourage our staff  whether it be account leaders, data scientists, production team or creative folks to do just that … be generous with their knowledge and creativity.   

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“Hey Everyone, I Screwed Up at My Job!”
A Tale from the 2015 DMA Nonprofit Federation Conference

Posted by Kelly Potchak, Director of Copywriting Services on Mar 5, 2015 10:47:00 AM

When people succeed at something—anything—we tend to pat ourselves on the back and move on. We don’t spend nearly as much time and energy dissecting a success to figure out what went right as we do picking apart a failure to determine what went wrong.

Focusing on the negative—the failure—is human nature, and we evolved that way for the sake of survival. If we fail to understand what has harmed us in the past, we are doomed to repeat it, quite possibly to our own demise.

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Christmas in August – 5 Easy Steps to a December You’ll Remember

Posted by Admin CCAH on Aug 18, 2014 6:10:00 PM

By Chrissy Hyre, Senior Strategist | We all know how important yearend is to hitting our fundraising goals. We start months in advance (like, now) to lay out our smartest, most strategic best. And it's important, because it funds our critical work the rest of the year.

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