CCAH Blog: Industry Voices

The Art of the DM Scare: Making the Most of Fear in Direct Marketing

Posted by Kelly Potchak, Director of Copywriting Services on Oct 27, 2016 9:00:00 AM

BOO!  It’s the ghost who knows your most epic direct marketing fails. And in a matter of days, that ghost is going to Tweet them to out to the entire industry!

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How to keep the “summer slowdown” from becoming the “summer letdown”

Posted by Courtney Lewis on Jul 14, 2016 9:00:00 AM

It happens to all of us. The days are longer and the weather is warmer and we want to spend more time outside and less time connected to the ‘real world.’  

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Doing The Best For Our Environmental Clients

Posted by Luke Currim on Apr 22, 2016 10:00:00 AM

Here at Chapman Cubine Adams + Hussey, we don’t just have one day dedicated to the Earth. For those of us who have the pleasure of working with environmental clients, April 22nd is just one of 365 days we spend thinking about our planet and how we can help save it. We're inspired by our clients' hard work to take care of the Earth and fight threats such as climate change, fracking, and the extinction of endangered species. And we bring the direct marketing savvy to engage new environmental donors with this important work.

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Bon Appetit! Fine Dining Techniques Can Engage Nonprofit Donors

Posted by Jenny Allen on Apr 14, 2016 12:05:16 PM

All good fundraisers know that a successful direct response program relies, in part, on establishing strong relationships between donors and organizations. To do this effectively, we have to understand why donors are motivated to give in the first place—and then find ways to appeal to their unique motivators and needs.

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Meet CCAH’s New Data Analyst: Anna Rhodes

Posted by Emily Kellner on Mar 30, 2016 12:37:00 PM

CCAH is thrilled to welcome Anna Rhodes to our Analytics team!

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Did You Know....

Posted by Meg Kross Lee on May 4, 2015 12:25:57 PM

Kim Cubine, our president, navigates the fast-paced culture of the District like a native born Washingtonian. As comfortable as she is in the Washington D.C. metro area, did you know that she grew up in a setting much different than where she currently resides and works?

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Taking Your Message International May Seem Overwhelming – But It’s So Worth It

Posted by Shannon Miller, Account Representative on Mar 13, 2015 5:03:29 PM

Shannon MillerFor as long as I can remember, I’ve always looked past the national and been far more interested in events abroad. It seems many Americans share my passion, especially when it comes to giving.

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Achievement Unlocked: Using Gamification to Drive Response

Posted by Dan Atherton, Digital Analytics and Optimization Coordinator on Mar 11, 2015 11:06:02 AM

Dan AthertonWhat if I told you that you were in the top 10% of nonprofit marketing professionals – but that to make it into the top 5%, you’d have to join 63 others from your area who have finished reading this blog post?

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“Hey Everyone, I Screwed Up at My Job!”
A Tale from the 2015 DMA Nonprofit Federation Conference

Posted by Kelly Potchak, Director of Copywriting Services on Mar 5, 2015 10:47:00 AM

When people succeed at something—anything—we tend to pat ourselves on the back and move on. We don’t spend nearly as much time and energy dissecting a success to figure out what went right as we do picking apart a failure to determine what went wrong.

Focusing on the negative—the failure—is human nature, and we evolved that way for the sake of survival. If we fail to understand what has harmed us in the past, we are doomed to repeat it, quite possibly to our own demise.

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Angry Donors Calling? What a Great Opportunity!

Posted by Sandra Paul Bishop, Vice President of Fundraising on Jan 16, 2015 3:10:26 PM

Following the year-end crush of fundraising, giving and buying, you may have heard from a few of your donors (supporters) who were not so happy with so much mail … or email… or calls. Let’s say they were disgruntled. Your first thought may be to apologize for the intrusion on their holiday fun and rethink every strategy you employed the last three months. Well, hold that thought and action.

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