CCAH Blog: Industry Voices

Planning for the Unknown

Posted by Sarah Osinski on May 18, 2018 2:00:00 PM

Direct marketers thrive on using past experience and collected data to develop robust fundraising plans for the organizations we work with. That is easier at certain times than others. We all understand the importance of implementing best practices, tried-and-true campaigns, and anchor efforts, but what about when you are faced with the unknown? What tools, tips and techniques should you use to be prepared to pounce when an opportunity arises, and maximize those efforts?

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Shannon Murphy: DMAW Volunteer of the Year

Posted by Admin CCAH on Jun 5, 2014 2:19:00 PM

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Pinching Production Pennies (Without Sacrificing Results)

Posted by Admin CCAH on Feb 27, 2014 5:57:00 PM

By: Shannon Murphy, Principal & Senior Vice President of Production | The continued upward march year after year of the cost of postage, paper and petrol (we like alliterations) are causing many in the nonprofit sector to pinch their production pennies. And this focus on the bottom line is having a major impact on organizations' ability to effectively raise funds. Lower acquisition quantities being mailed out combined with cost-savings measures that effect donor response mean that the money coming in is also dwindling.

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Saturday Mail on the Chopping Block

Posted by CCAH Admin on Feb 14, 2013 5:31:00 PM

By Shannon Murphy, Principal & Senior Vice President of Production

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