You may read that title and say “I know this already, I use KPIs, All. The. Time.” But do you? A lot of people treat KPIs (Key Performance Indicators) and Metrics as the same thing. BUT THEY ARE NOT.
CCAH Blog: Industry Voices
Direct marketers thrive on using past experience and collected data to develop robust fundraising plans for the organizations we work with. That is easier at certain times than others. We all understand the importance of implementing best practices, tried-and-true campaigns, and anchor efforts, but what about when you are faced with the unknown? What tools, tips and techniques should you use to be prepared to pounce when an opportunity arises, and maximize those efforts?
Here at CCAH, we’re always looking for cutting edge ways to raise as much money as possible for our clients. But, that doesn’t mean we can overlook the basics. In fact, without solid foundations in your fundraising program, the newest and coolest techniques might not even be effective.
Here at Chapman Cubine Adams + Hussey, we don’t just have one day dedicated to the Earth. For those of us who have the pleasure of working with environmental clients, April 22nd is just one of 365 days we spend thinking about our planet and how we can help save it. We're inspired by our clients' hard work to take care of the Earth and fight threats such as climate change, fracking, and the extinction of endangered species. And we bring the direct marketing savvy to engage new environmental donors with this important work.
CCAH is thrilled to announce its new partnership with Pet Partners, our nation’s largest and most highly regarded nonprofit focusing on improving Human Health through therapeutic human-animal interaction.
CCAH’s dynamic campaigns continue to pay off in a big way. On July 7, 2015, we received Direct Marketing Association of Washington’s (DMAW’s) platinum Big Idea Award for Guide Dogs for the Blind’s Cookie Cutter Cultivation package and 12 MAXIs at a ceremony and reception held at the Gaylord National Hotel & Conference Center in National Harbor, Maryland. Our firm captured one of two Big Idea Awards presented during the event and led all agencies for the 22nd consecutive year in MAXI wins.
A two-plus year relationship between CCAH and Guide Dogs for the Blind is now an award-winning partnership. On June 3, 2015, CCAH won the Direct Marketing Fundraisers Association (DMFA) Package of the Year Award with Guide Dogs for the Blind’s “Letter from a Guide Dog” campaign. The package won in the Acquisition category.
by Pete Carter, Principal and Senior Vice President | We're all pretty familiar with the traditional direct mail acknowledgment. The DMAW's March Lunch and Learn featured a discussion of best practices for direct mail thank-you packages. Acknowledgment mailings make donors – returning and new – feel special. Another option for reaching out to donors is the electronic acknowledgment, an area where CCAH is at the leading edge of innovation.
By Jamie Noblin, Deputy Director, List Services | That’s right, my colleagues and I will be discussing supermodels during the Direct Marketing Association of Washington’s (DMAW) 8th Annual Bridge to Integrated Marketing & Fundraising Conference July 31 to Aug. 2. But we won’t be critiquing the latest issue of Vogue; instead, OUR supermodels are related to database modeling for direct marketing, specifically your house database and co-operative databases.