CCAH Blog: Industry Voices

Reflection on Mentor-For-A-Day

Posted by John Kim on Mar 30, 2018 2:10:00 PM

Many students can learn about the basics of marketing, standard terminology, and common practices in their college courses, but not everyone gets the chance to have a real-life experience that truly provides invaluable understanding in the field of marketing.

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Back to Basics

Posted by Katie Pimblett on Mar 15, 2018 9:15:00 AM

Here at CCAH, we’re always looking for cutting edge ways to raise as much money as possible for our clients. But, that doesn’t mean we can overlook the basics. In fact, without solid foundations in your fundraising program, the newest and coolest techniques might not even be effective.

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Video is the Next Big Thing

Posted by Brenna Holmes on Oct 6, 2016 6:00:00 PM

One of the key principles of marketing is being where your supporters and prospects are. That means having a memorable presence in the mailbox, inbox, on social media platforms, on the web, on television and radio, and in print, to name a few. A valuable, but often overlooked, tool for creating a memorable presence is video. Video combines many of the key ingredients for marketing success:

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How to keep the “summer slowdown” from becoming the “summer letdown”

Posted by Courtney Lewis on Jul 14, 2016 9:00:00 AM

It happens to all of us. The days are longer and the weather is warmer and we want to spend more time outside and less time connected to the ‘real world.’  

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We want YOU for Digital Day!

Posted by Colleen Hutchings on Jun 6, 2016 9:00:00 AM

CCAH is thrilled to co-host the 3rd annual DMAW Digital Day Forum! This year’s Forum will be held on Tuesday, October 18 at the District Architecture Center in Washington, DC.

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Cubine’s Search for “What’s Next” Leads to CCAH

Posted by Meg Kross Lee on Feb 26, 2016 1:56:26 PM

Did you know CCAH President Kim Cubine reads “Who Moved My Cheese?” annually to enhance her leadership skills? This final installment in the “Did You Know Kim Cubine” blog series examines how the former Clinton Administration staffer transformed CCAH into an award-winning, full-service direct marketing firm.

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Taking Your Message International May Seem Overwhelming – But It’s So Worth It

Posted by Shannon Miller, Account Representative on Mar 13, 2015 5:03:29 PM

Shannon MillerFor as long as I can remember, I’ve always looked past the national and been far more interested in events abroad. It seems many Americans share my passion, especially when it comes to giving.

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Achievement Unlocked: Using Gamification to Drive Response

Posted by Dan Atherton, Digital Analytics and Optimization Coordinator on Mar 11, 2015 11:06:02 AM

Dan AthertonWhat if I told you that you were in the top 10% of nonprofit marketing professionals – but that to make it into the top 5%, you’d have to join 63 others from your area who have finished reading this blog post?

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Only one week away - don't miss DMAW's Digital Day!

Posted by Brenna Holmes on Oct 14, 2014 11:21:00 AM

By Brenna Holmes, VP of Digital | You may have seen this post on the DMAW's blog today, but I wanted to make extra sure nobody missed out on registering for the 2nd Annual Digital Day Forum. So read on, click through, register today and share - bring friends and colleagues who manage digital marketing and fundraising programs no matter the organization!

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Does Your Email Program Pass the Test?

Posted by Admin CCAH on Aug 28, 2014 2:08:00 PM

By Damien Shirley, Account Executive | Right now, more emails are being sent than ever before. 240 million emails are being sent every minute, while your average email user receives roughly 140 messages per day.

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