-Catherine Algeri Transitions from DSCC to Lead New Digital and Political Advertising Practice-
CCAH Blog: Industry Voices
You may read that title and say “I know this already, I use KPIs, All. The. Time.” But do you? A lot of people treat KPIs (Key Performance Indicators) and Metrics as the same thing. BUT THEY ARE NOT.
So #GivingTuesday (GT) is coming … yes, I know it’s 90 degrees in DC (and in many other places!), but holiday shopping, travel, and year-end fundraising seems to start earlier every year, so why not embrace it and get your plan in place now?