CCAH Blog: Industry Voices

CCAH Wins Big Again! - 2015 MAXI Awards

Posted by Admin CCAH on Jul 13, 2015 5:45:23 PM

 

CCAH’s dynamic campaigns continue to pay off in a big way. On July 7, 2015, we received Direct Marketing Association of Washington’s (DMAW’s) platinum Big Idea Award for Guide Dogs for the Blind’s Cookie Cutter Cultivation package and 12 MAXIs at a ceremony and reception held at the Gaylord National Hotel & Conference Center in National Harbor, Maryland. Our firm captured one of two Big Idea Awards presented during the event and led all agencies for the 22nd consecutive year in MAXI wins.

 

 

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3 Golds, 4 Silvers and 3 Bronzes

Posted by Admin CCAH on Apr 8, 2014 9:47:00 AM

by Kim Cubine, President | No, this tally is not a nation's medal count from the 2014 Sochi Olympics or Paralympics. I am proud to say it's the number of Pollies we took home this year! The 2014 Annual Pollie Awards & Conference was held last week in San Diego, Calif. This coveted award recognizes the outstanding bipartisan work performed by national and international political consultants during the 2013 political season.

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CCAH Takes the Gold (Award)!

Posted by Brenna Holmes on Oct 23, 2013 11:40:00 AM

By Kim Cubine, PresidentOn behalf of CCAH, I’m excited to announce that our team has once again brought home the GOLD, two to be exact, as well as two special mentions! We’ve been recognized with four 2013 Gold Awards for Fundraising Excellence presented by Fundraising Success magazine for our work across the email and telemarketing channels.

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Twenty is our lucky number!

Posted by CCAH Admin on Aug 1, 2013 5:29:00 PM

By Kim Cubine, President | Following the DMAW MAXI Award Ceremony last night, it looks like 20 is CCAH's lucky number!! We received 20 2013 MAXI Awards, including seven gold, nine silver, and four bronze. That incredible haul also means that this is the 20th consecutive year we won more DMAW MAXI Awards than any other agency! We admit it -- we're still celebrating today!

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R.I.P. to Telemarketing...Never!

Posted by CCAH Admin on Jul 31, 2013 9:23:00 AM

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CCAH, AARP and the DNC Sharing Direct Marketing Expertise by Kim Cubine

Posted by CCAH Admin on Jul 24, 2013 5:39:00 PM

CCAH is at it again – we’ll be sharing our real-world experiences in modeling and telemarketing during the upcoming at the Direct Marketing Association of Washington’s (DMAW) 8th Annual Bridge to Integrated Marketing & Fundraising Conference.  Our clients AARP and the Democratic National Committee (DNC) will help us deliver two case studies on effectively using modeling and telemarketing in fundraising efforts during the Bridge Conference (July 31 to Aug. 2).  The DMAW Bridge Conference features more than 70 educational sessions, as well as plenary and general sessions, designed to provide attendees with information on new ways to effectively use integrated marketing approaches, highlighting the latest techniques, tools and technologies for engaging audiences across various channels.

On Thursday, Aug. 1, our Brenna Holmes, Director of the Interactive Department, and Jamie Noblin, Deputy Director of the List Department, will present “How to Work with Supermodels!”  No, we won’t be discussing Naomi Campbell or Kate Upton (sorry, folks).  Rather, we’ll provide an overview of various ways to apply modeling in direct mail and online fundraising campaigns.  Tricia Bare, AARP’s Manager of Database Marketing Services and Analysis, will join us to share examples of success using modeling to acquire new donors and improve performance in house campaigns.  We will also provide an overview of the leading models and how they vary in their data sources, methodology and product offerings, as well as ideas on how best to implement these products in a campaign.

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