CCAH Blog: Industry Voices

The Importance of KPIs

Posted by Brenna Holmes on Dec 3, 2018 9:00:00 AM

You may read that title and say “I know this already, I use KPIs, All. The. Time.” But do you? A lot of people treat KPIs (Key Performance Indicators) and Metrics as the same thing. BUT THEY ARE NOT.

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Reflection on Mentor-For-A-Day

Posted by John Kim on Mar 30, 2018 2:10:00 PM

Many students can learn about the basics of marketing, standard terminology, and common practices in their college courses, but not everyone gets the chance to have a real-life experience that truly provides invaluable understanding in the field of marketing.

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We want YOU for Digital Day!

Posted by Colleen Hutchings on Jun 6, 2016 9:00:00 AM

CCAH is thrilled to co-host the 3rd annual DMAW Digital Day Forum! This year’s Forum will be held on Tuesday, October 18 at the District Architecture Center in Washington, DC.

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