You may read that title and say “I know this already, I use KPIs, All. The. Time.” But do you? A lot of people treat KPIs (Key Performance Indicators) and Metrics as the same thing. BUT THEY ARE NOT.
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By Rodney Smith, List Coordinator | He has devised and refined a way to reach millions of people effectively and efficiently. He can rank and sort thousands of recipients with ease. His name is Santa Claus, and once a year he takes on the world.
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By Dan Kamas, Senior Strategist, Interactive | If there’s one thing that attendees learned at this year’s Direct Marketing Association of Washington’s (DMAW) Digital Day Forum, it’s that digital IS direct.
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Places to visit in sunny San Diego: the San Diego Zoo, SeaWorld, the
Association of Fundraising Professionals’ (AFP’s) 50th International Conference on Fundraising
.
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The record-breaking 2012 presidential election cycle generated more than $1B for the Obama campaign and $992M for the Romney campaign. Now that the 2012 election season is well behind us, there is a great deal that fundraisers can learn about the use of data to positively impact fundraising efforts.
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