CCAH Blog: Industry Voices

The Importance of KPIs

Posted by Brenna Holmes on Dec 3, 2018 9:00:00 AM

You may read that title and say “I know this already, I use KPIs, All. The. Time.” But do you? A lot of people treat KPIs (Key Performance Indicators) and Metrics as the same thing. BUT THEY ARE NOT.

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Meet CCAH’s New Data Analyst: Anna Rhodes

Posted by Emily Kellner on Mar 30, 2016 12:37:00 PM

CCAH is thrilled to welcome Anna Rhodes to our Analytics team!

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Christmas in July: Prospecting Tips from Santa Claus

Posted by Admin CCAH on Jun 24, 2014 12:05:00 PM

By Rodney Smith, List Coordinator | He has devised and refined a way to reach millions of people effectively and efficiently. He can rank and sort thousands of recipients with ease. His name is Santa Claus, and once a year he takes on the world.

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Digital IS Direct – A Digital Day Wrap-Up

Posted by Brenna Holmes on Nov 8, 2013 4:04:00 PM

By Dan Kamas, Senior Strategist, Interactive | If there’s one thing that attendees learned at this year’s Direct Marketing Association of Washington’s (DMAW) Digital Day Forum, it’s that digital IS direct.

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Join us at the AFP Conference April 7-9

Posted by Brenna Holmes on Apr 5, 2013 10:48:00 AM

Places to visit in sunny San Diego: the San Diego Zoo, SeaWorld, the Association of Fundraising Professionals’ (AFP’s) 50th International Conference on Fundraising .

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Post-Election Evening: Big Data = Big Dollars – How Did They Do It?

Posted by Brenna Holmes on Feb 21, 2013 11:25:00 AM

The record-breaking 2012 presidential election cycle generated more than $1B for the Obama campaign and $992M for the Romney campaign. Now that the 2012 election season is well behind us, there is a great deal that fundraisers can learn about the use of data to positively impact fundraising efforts. 

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