CCAH Blog: Industry Voices

The Importance of KPIs

Posted by Brenna Holmes on Dec 3, 2018 9:00:00 AM

You may read that title and say “I know this already, I use KPIs, All. The. Time.” But do you? A lot of people treat KPIs (Key Performance Indicators) and Metrics as the same thing. BUT THEY ARE NOT.

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Activist Conversion

Posted by Cece Lee on Nov 13, 2018 10:00:00 AM

So, your online and mobile engagement is on the up and up … Now what? Here at CCAH we’re always on the hunt for effective, exciting ways to convert online and mobile engagement into gifts. If you’re looking for the best way to capitalize on engagement, launch an online activist conversion campaign!

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We want YOU for Digital Day!

Posted by Colleen Hutchings on Jun 6, 2016 9:00:00 AM

CCAH is thrilled to co-host the 3rd annual DMAW Digital Day Forum! This year’s Forum will be held on Tuesday, October 18 at the District Architecture Center in Washington, DC.

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Only one week away - don't miss DMAW's Digital Day!

Posted by Brenna Holmes on Oct 14, 2014 11:21:00 AM

By Brenna Holmes, VP of Digital | You may have seen this post on the DMAW's blog today, but I wanted to make extra sure nobody missed out on registering for the 2nd Annual Digital Day Forum. So read on, click through, register today and share - bring friends and colleagues who manage digital marketing and fundraising programs no matter the organization!

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CCAH Welcomes a New Member to the Family: Mothers Against Drunk Driving

Posted by Admin CCAH on Jun 13, 2014 2:25:00 PM

by Kim Cubine, President | We are excited to announce that CCAH has been selected to oversee the direct marketing efforts of Mothers Against Drunk Driving® (MADD). In this role, we will be designing, implementing and evaluating comprehensive, multichannel, integrated fundraising campaigns to support the important work this nonprofit does.

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Catch our latest webinar - Surround Sound Fundraising

Posted by Brenna Holmes on May 6, 2014 5:52:00 PM

A week ago today our VP of Digital, Brenna Holmes did a "Tech Tuesday" webinar with 4Good - a fantastic nonprofit community resource - called Surround Sound Fundraising Campaigns. If you weren't able to join last week, you can download the slides and listen to the recording on Brenna's 4Good profile page linked above.

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Expanded work with EDF proves direct mail is not dead

Posted by Brenna Holmes on Nov 25, 2013 11:43:00 AM

By Kim Cubine, President | For anyone who thinks direct mail is a dying practice, we’d like to offer you some evidence to the contrary – We’re thrilled to announce that our long-standing client, Environmental Defense Fund (EDF), has expanded its multichannel marketing efforts to include direct mail. That’s right, EDF ADDED direct mail to its digital and telemarketing fundraising outreach efforts. Our team’s continued strong performance across each channel led to the increased direct marketing responsibilities. 

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Digital IS Direct – A Digital Day Wrap-Up

Posted by Brenna Holmes on Nov 8, 2013 4:04:00 PM

By Dan Kamas, Senior Strategist, Interactive | If there’s one thing that attendees learned at this year’s Direct Marketing Association of Washington’s (DMAW) Digital Day Forum, it’s that digital IS direct.

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CCAH Brought the Sizzle to the Salsa Conference

Posted by Brenna Holmes on Oct 28, 2013 2:17:00 PM

By Shannon Miller & Peter Kazarian, Interactive Department | October's had a lot of conferences! Last week we recapped the SPI University of Chicago Decision Science Conference and today we talk Salsa!

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Decision Science: Finding New Ways to Know Our Donors

Posted by Brenna Holmes on Oct 25, 2013 1:33:00 PM

By Emily Lauten, Interactive Department | Feel like you’ve tried every test under the sun? Looking for new fundraising tests that actually provide donor insights? Look to decision science. Fundamentally, decision science is the study of how and why people make the choices they do.  CCAH’s journey into the world of decision science was spawned by Dave Acup, Managing Director of Interactive Marketing & Membership at Environmental Defense Fund. EDF was interested in looking at the root of why people make choices, and that interest has helped us know what kinds of test to administer. What do we test? How do we innovate?

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