CCAH Blog: Industry Voices

Rookie of the Quarter - Alyssa Ackerman

Posted by CCAH Admin on Apr 15, 2019 9:00:00 AM

At CCAH, we know that progress is what keeps us relevant and keeps us moving toward our mission — advancing change and committing to activism that makes a difference. That’s why each quarter we like to recognize one of our newest employees who is helping move us towards our goals and continuing our push for progress. Our Rookie of the Quarter award is given to an employee who has started their CCAH journey in the past year and has shown their willingness to go above and beyond. They are nominated by the CCAH management committee (our partners, VPs, and president, Kim Cubine), and they exemplify CCAH’s commitment to progress.

Read More

The Importance of KPIs

Posted by Brenna Holmes on Dec 3, 2018 9:00:00 AM

You may read that title and say “I know this already, I use KPIs, All. The. Time.” But do you? A lot of people treat KPIs (Key Performance Indicators) and Metrics as the same thing. BUT THEY ARE NOT.

Read More

Activist Conversion

Posted by Cece Lee on Nov 13, 2018 10:00:00 AM

So, your online and mobile engagement is on the up and up … Now what? Here at CCAH we’re always on the hunt for effective, exciting ways to convert online and mobile engagement into gifts. If you’re looking for the best way to capitalize on engagement, launch an online activist conversion campaign!

Read More

We want YOU for Digital Day!

Posted by Colleen Hutchings on Jun 6, 2016 9:00:00 AM

CCAH is thrilled to co-host the 3rd annual DMAW Digital Day Forum! This year’s Forum will be held on Tuesday, October 18 at the District Architecture Center in Washington, DC.

Read More

Only one week away - don't miss DMAW's Digital Day!

Posted by Brenna Holmes on Oct 14, 2014 11:21:00 AM

By Brenna Holmes, VP of Digital | You may have seen this post on the DMAW's blog today, but I wanted to make extra sure nobody missed out on registering for the 2nd Annual Digital Day Forum. So read on, click through, register today and share - bring friends and colleagues who manage digital marketing and fundraising programs no matter the organization!

Read More

CCAH Welcomes a New Member to the Family: Mothers Against Drunk Driving

Posted by Admin CCAH on Jun 13, 2014 2:25:00 PM

by Kim Cubine, President | We are excited to announce that CCAH has been selected to oversee the direct marketing efforts of Mothers Against Drunk Driving® (MADD). In this role, we will be designing, implementing and evaluating comprehensive, multichannel, integrated fundraising campaigns to support the important work this nonprofit does.

Read More

Catch our latest webinar - Surround Sound Fundraising

Posted by Brenna Holmes on May 6, 2014 5:52:00 PM

A week ago today our VP of Digital, Brenna Holmes did a "Tech Tuesday" webinar with 4Good - a fantastic nonprofit community resource - called Surround Sound Fundraising Campaigns. If you weren't able to join last week, you can download the slides and listen to the recording on Brenna's 4Good profile page linked above.

Read More

Expanded work with EDF proves direct mail is not dead

Posted by Brenna Holmes on Nov 25, 2013 11:43:00 AM

By Kim Cubine, President | For anyone who thinks direct mail is a dying practice, we’d like to offer you some evidence to the contrary – We’re thrilled to announce that our long-standing client, Environmental Defense Fund (EDF), has expanded its multichannel marketing efforts to include direct mail. That’s right, EDF ADDED direct mail to its digital and telemarketing fundraising outreach efforts. Our team’s continued strong performance across each channel led to the increased direct marketing responsibilities. 

Read More

Digital IS Direct – A Digital Day Wrap-Up

Posted by Brenna Holmes on Nov 8, 2013 4:04:00 PM

By Dan Kamas, Senior Strategist, Interactive | If there’s one thing that attendees learned at this year’s Direct Marketing Association of Washington’s (DMAW) Digital Day Forum, it’s that digital IS direct.

Read More

CCAH Brought the Sizzle to the Salsa Conference

Posted by Brenna Holmes on Oct 28, 2013 2:17:00 PM

By Shannon Miller & Peter Kazarian, Interactive Department | October's had a lot of conferences! Last week we recapped the SPI University of Chicago Decision Science Conference and today we talk Salsa!

Read More