CCAH is proud to announce that we took home two Pollie Awards—a.k.a. “The Oscars of Political Advertising”—at the 2016 Pollie Awards & Conference in San Juan, Puerto Rico on April 14.
CCAH Blog: Industry Voices
Here at Chapman Cubine Adams + Hussey, we don’t just have one day dedicated to the Earth. For those of us who have the pleasure of working with environmental clients, April 22nd is just one of 365 days we spend thinking about our planet and how we can help save it. We're inspired by our clients' hard work to take care of the Earth and fight threats such as climate change, fracking, and the extinction of endangered species. And we bring the direct marketing savvy to engage new environmental donors with this important work.
All good fundraisers know that a successful direct response program relies, in part, on establishing strong relationships between donors and organizations. To do this effectively, we have to understand why donors are motivated to give in the first place—and then find ways to appeal to their unique motivators and needs.
A two-plus year relationship between CCAH and Guide Dogs for the Blind is now an award-winning partnership. On June 3, 2015, CCAH won the Direct Marketing Fundraisers Association (DMFA) Package of the Year Award with Guide Dogs for the Blind’s “Letter from a Guide Dog” campaign. The package won in the Acquisition category.
By Emily Gallt, Copywriter | For some people, the turning of the leaves and the end of Daylight Savings Times means pumpkin patches and apple cider.
by Lon Chapman, Executive Vice President | With half of the country buried in snow and ice, it might be hard to recognize that spring did, in fact, arrive on March 20. As we all take time to defrost in this season of renewal, it's a good time to breathe new life into your direct marketing creative, too.
By Sandra Paul Bishop, VP Client Services | Valentine’s Day conjures up images of hearts, flowers, candy and intimate dinners for two. But the holiday can also serve as a catalyst for giving and showing serious love for a cause near and dear to your heart. Instead of buying up the traditional holiday trappings at the local drug store, nonprofit organizations across the country are urging supporters to support a favorite cause.
By Kim Cubine, President | For anyone who thinks direct mail is a dying practice, we’d like to offer you some evidence to the contrary – We’re thrilled to announce that our long-standing client, Environmental Defense Fund (EDF), has expanded its multichannel marketing efforts to include direct mail. That’s right, EDF ADDED direct mail to its digital and telemarketing fundraising outreach efforts. Our team’s continued strong performance across each channel led to the increased direct marketing responsibilities.
By Dan Kamas, Senior Strategist, Interactive | If there’s one thing that attendees learned at this year’s Direct Marketing Association of Washington’s (DMAW) Digital Day Forum, it’s that digital IS direct.
By Shannon Miller & Peter Kazarian, Interactive Department | October's had a lot of conferences! Last week we recapped the SPI University of Chicago Decision Science Conference and today we talk Salsa!