If you've ever attended a direct marketing conference or read an industry publication, you've probably seen a session or read an article by a CCAH team member. And that’s no mistake. As a leader in nonprofit direct marketing, I encourage our staff — whether it be account leaders, data scientists, production team or creative folks — to do just that … be generous with their knowledge and creativity.
CCAH Blog: Industry Voices
When people succeed at something—anything—we tend to pat ourselves on the back and move on. We don’t spend nearly as much time and energy dissecting a success to figure out what went right as we do picking apart a failure to determine what went wrong.
Focusing on the negative—the failure—is human nature, and we evolved that way for the sake of survival. If we fail to understand what has harmed us in the past, we are doomed to repeat it, quite possibly to our own demise.
Reprinted with permission, copyright December 2014, courtesy ASAE: The Center for Association Leadership, Washington, DC.
by Lon Chapman, Executive Vice President | With half of the country buried in snow and ice, it might be hard to recognize that spring did, in fact, arrive on March 20. As we all take time to defrost in this season of renewal, it's a good time to breathe new life into your direct marketing creative, too.
By Damien Shirley, Account Executive | Robert Frost was on to something when he said that taking the road less traveled makes all the difference. This Thursday, come out to the DMAW’s February “Lunch and Learn: Case Studies from MAXI Award Winners – How Did They Do It?” for insight on direct marketing campaigns that have traversed new roads and achieved award-winning results.
By Lynn Waller, Vice President of Client Services
By Intern C
By Lon Chapman, Executive Vice President
By Kim Cubine, President
We are excited to announce that CCAH has been recognized with seven Awards for Fundraising Excellence presented by Fundraising Success Magazine. CCAH brought home an astonishing seven awards for our work across direct mail, multichannel, email and telemarketing platforms.
CCAH has succeeded in testing and developing new strategies across all channels, and our dedication to delivering top results for our clients has paid off! The Gold Award judges cited our use of straightforward, compelling appeals that were highly personalized for each target audience and encouraged donor participation in issues affecting each organization.
CCAH has been honored with the following Gold Awards for Fundraising Excellence
By Libby Ventura, Senior Designer
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