By Dan Kamas, Senior Strategist, Interactive | If there’s one thing that attendees learned at this year’s Direct Marketing Association of Washington’s (DMAW) Digital Day Forum, it’s that digital IS direct.
CCAH Blog: Industry Voices
By Shannon Miller & Peter Kazarian, Interactive Department | October's had a lot of conferences! Last week we recapped the SPI University of Chicago Decision Science Conference and today we talk Salsa!
By Emily Lauten, Interactive Department | Feel like you’ve tried every test under the sun? Looking for new fundraising tests that actually provide donor insights? Look to decision science. Fundamentally, decision science is the study of how and why people make the choices they do. CCAH’s journey into the world of decision science was spawned by Dave Acup, Managing Director of Interactive Marketing & Membership at Environmental Defense Fund. EDF was interested in looking at the root of why people make choices, and that interest has helped us know what kinds of test to administer. What do we test? How do we innovate?
By Dan Kamas, Senior Strategist | Be sure to set aside time on Wednesday, Oct. 16 to join CCAH and other direct marketing experts for the Direct Marketing Association of Washington's (DMAW) Digital Day Forum. The event promises to provide valuable information and insights on the latest developments in digital marketing for both nonprofit and for-profit organizations. And we should know - we helped create the agenda to provide maximum value for direct marketers of all levels.
Marriage takes work, especially the marriage between offline and online fundraising. At CCAH, we’ve earned our stripes as marriage counselors developing multichannel fundraising campaigns. Our success shows in the years of blissful results we’ve delivered for our clients.
By Jamie Noblin, Deputy Director, List Services | That’s right, my colleagues and I will be discussing supermodels during the Direct Marketing Association of Washington’s (DMAW) 8th Annual Bridge to Integrated Marketing & Fundraising Conference July 31 to Aug. 2. But we won’t be critiquing the latest issue of Vogue; instead, OUR supermodels are related to database modeling for direct marketing, specifically your house database and co-operative databases.
CCAH is at it again – we’ll be sharing our real-world experiences in modeling and telemarketing during the upcoming at the Direct Marketing Association of Washington’s (DMAW) 8th Annual Bridge to Integrated Marketing & Fundraising Conference. Our clients AARP and the Democratic National Committee (DNC) will help us deliver two case studies on effectively using modeling and telemarketing in fundraising efforts during the Bridge Conference (July 31 to Aug. 2). The DMAW Bridge Conference features more than 70 educational sessions, as well as plenary and general sessions, designed to provide attendees with information on new ways to effectively use integrated marketing approaches, highlighting the latest techniques, tools and technologies for engaging audiences across various channels.
On Thursday, Aug. 1, our Brenna Holmes, Director of the Interactive Department, and Jamie Noblin, Deputy Director of the List Department, will present “How to Work with Supermodels!” No, we won’t be discussing Naomi Campbell or Kate Upton (sorry, folks). Rather, we’ll provide an overview of various ways to apply modeling in direct mail and online fundraising campaigns. Tricia Bare, AARP’s Manager of Database Marketing Services and Analysis, will join us to share examples of success using modeling to acquire new donors and improve performance in house campaigns. We will also provide an overview of the leading models and how they vary in their data sources, methodology and product offerings, as well as ideas on how best to implement these products in a campaign.
Digital Account Exec. Damien Shirley of CCAH and Ben Betz of People For the American Way (PFAW) just returned from sunny San Jose, California where the Netroots Nations 2013 was held this past weekend; joining thousands of progressive bloggers, newsmakers, social justice advocates, labor and organizational leaders, grassroots organizers and online activists and enjoying four days of thought-provoking panels, practical trainings and fun networking opportunities.
Every email list is different, so how do you know what to say? What messaging will motivate your supporters the most? What subject lines will grab their attention? Which email layout will get them to click through? Fortunately, the answers to those questions—and more—are a simple email test away.