At CCAH, we know that progress is what keeps us relevant and keeps us moving toward our mission — advancing change and committing to activism that makes a difference. That’s why each quarter we like to recognize one of our newest employees who is helping move us towards our goals and continuing our push for progress. Our Rookie of the Quarter award is given to an employee who has started their CCAH journey in the past year and has shown their willingness to go above and beyond. They are nominated by the CCAH management committee (our partners, VPs, and president, Kim Cubine), and they exemplify CCAH’s commitment to progress.
CCAH Blog: Industry Voices
The Crohn's & Colitis Foundation is a non-profit, volunteer-fueled organization dedicated to finding cures for Crohn's disease and ulcerative colitis, and to improving the quality of life of children and adults affected by these diseases. CCAH began partnering with the Foundation on their direct marketing efforts—direct mail and digital—in 2017, just as the Foundation was celebrating their 50th anniversary.
As fundraisers, one of the most exciting parts of our job is seeing the results of a campaign: the response rates, the gifts, and the income. It’s easy to get absorbed in using these numbers to measure success, and forget the immeasurable impact we are making. Seeing our clients in action helps us take a step back and see the larger scope of our work, and how critical it is to an organization's mission. Over the past few weeks we’ve had the pleasure of attending two events with the United States Holocaust Memorial Museum, seeing first hand some of the programs that our team helps to support.
Direct marketers thrive on using past experience and collected data to develop robust fundraising plans for the organizations we work with. That is easier at certain times than others. We all understand the importance of implementing best practices, tried-and-true campaigns, and anchor efforts, but what about when you are faced with the unknown? What tools, tips and techniques should you use to be prepared to pounce when an opportunity arises, and maximize those efforts?
At CCAH we are so proud and grateful to work with clients that are making the world a better place. And we love celebrating major milestones with our clients by attending anniversary events.