The mantra of every savvy multi-channel campaign manager should be, “Be where the people are.” In today’s hyper-connected world, the majority of people can be found on one or more social networking sites. The one platform that reigns supreme is Facebook. According to a 2015 study by the Pew Research Center, 72 percent of U.S. internet-connected adults use Facebook (while only 23 percent use Twitter). So, if you’re planning a multi-channel campaign, it would be wise to incorporate Facebook – where your current and future supporters are.
CCAH Blog: Industry Voices
Thanksgiving is Thursday, November 26th. With its arrival, the holiday season is upon us!
Most of us look forward to a Thanksgiving marked by festive meals and gatherings with family and friends, but not everyone is fortunate enough to enjoy such luxuries.
This past Saturday, October 31st, CCAH participated in Mothers Against Drunk Driving’s 'Walk Like MADD' 5K at Burke Lake Park. It was the first walk in Northern Virginia in five years. Our team of 25 employees and family members committed to raising awareness and much needed donations to help efforts to end drunk driving.
Reprinted with permission, copyright December 2014, courtesy ASAE: The Center for Association Leadership, Washington, DC.
By Meg Kross Lee, Vice President of Client Services| Now that the calendar has turned to November, the holidays are just around the corner. For most of us, the holidays are a joyous season, bringing friends and family together and sharing good times and good cheer. It also is an important time to remember those who are not as fortunate as we are and do what we can to ease their burden.
A week ago today our VP of Digital, Brenna Holmes did a "Tech Tuesday" webinar with 4Good - a fantastic nonprofit community resource - called Surround Sound Fundraising Campaigns. If you weren't able to join last week, you can download the slides and listen to the recording on Brenna's 4Good profile page linked above.
By Damien Shirley, Account Executive | Robert Frost was on to something when he said that taking the road less traveled makes all the difference. This Thursday, come out to the DMAW’s February “Lunch and Learn: Case Studies from MAXI Award Winners – How Did They Do It?” for insight on direct marketing campaigns that have traversed new roads and achieved award-winning results.
By Sandra Paul Bishop, VP Client Services | Valentine’s Day conjures up images of hearts, flowers, candy and intimate dinners for two. But the holiday can also serve as a catalyst for giving and showing serious love for a cause near and dear to your heart. Instead of buying up the traditional holiday trappings at the local drug store, nonprofit organizations across the country are urging supporters to support a favorite cause.
By: Kim Cubine, President | Improving our local and global communities is a vital part of the CCAH corporate culture. We’ve recently shared stories of how the entire team gives back throughout the year, and our executive team is no exception. In fact, one of our fearless leaders was recognized for her volunteer efforts just this week!
By, Meg Kross Lee, Vice President of Client Services | As a follow-up to last week’s blog from Pete Carter, we want to express our gratitude to the CCAH team and the great deeds they perform throughout the year. And when we combine our efforts, there’s no end to what we can accomplish for causes near and far. Take a look: