CCAH Blog: Industry Voices

CCAH, AARP and the DNC Sharing Direct Marketing Expertise by Kim Cubine

Posted by CCAH Admin on Jul 24, 2013 5:39:00 PM

CCAH is at it again – we’ll be sharing our real-world experiences in modeling and telemarketing during the upcoming at the Direct Marketing Association of Washington’s (DMAW) 8th Annual Bridge to Integrated Marketing & Fundraising Conference.  Our clients AARP and the Democratic National Committee (DNC) will help us deliver two case studies on effectively using modeling and telemarketing in fundraising efforts during the Bridge Conference (July 31 to Aug. 2).  The DMAW Bridge Conference features more than 70 educational sessions, as well as plenary and general sessions, designed to provide attendees with information on new ways to effectively use integrated marketing approaches, highlighting the latest techniques, tools and technologies for engaging audiences across various channels.

On Thursday, Aug. 1, our Brenna Holmes, Director of the Interactive Department, and Jamie Noblin, Deputy Director of the List Department, will present “How to Work with Supermodels!”  No, we won’t be discussing Naomi Campbell or Kate Upton (sorry, folks).  Rather, we’ll provide an overview of various ways to apply modeling in direct mail and online fundraising campaigns.  Tricia Bare, AARP’s Manager of Database Marketing Services and Analysis, will join us to share examples of success using modeling to acquire new donors and improve performance in house campaigns.  We will also provide an overview of the leading models and how they vary in their data sources, methodology and product offerings, as well as ideas on how best to implement these products in a campaign.

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