By Brenna Holmes, VP of Digital | You may have seen this post on the DMAW's blog today, but I wanted to make extra sure nobody missed out on registering for the 2nd Annual Digital Day Forum. So read on, click through, register today and share - bring friends and colleagues who manage digital marketing and fundraising programs no matter the organization!
CCAH Blog: Industry Voices
Omnichannel marketing is exactly what the name suggests, touching prospects and supporters across every channel and taking advantage of the multiple touch points available: television, print, radio, telephone, email, websites, digital and more. Ironically, though, omnichannel marketing is nothing like the term suggests. It is not the limitless outbound flow of messaging attempting to influence behavior without regard for the recipient. Omnichannel marketing places customers and their channel preferences uppermost.
By Brenna Holmes, Vice President of Digital | Did you make it to the Bridge conference last week? I have to say I think it was one of the best in a long time — kudos DMAW and AFP DC. Each of the sessions I went to were well attended — from bright and early Thursday morning, to the keynotes/general sessions and the last sessions of the afternoon on Friday, which we all know can be a painful timeslot…
A week ago today our VP of Digital, Brenna Holmes did a "Tech Tuesday" webinar with 4Good - a fantastic nonprofit community resource - called Surround Sound Fundraising Campaigns. If you weren't able to join last week, you can download the slides and listen to the recording on Brenna's 4Good profile page linked above.
CCAH is at it again – we’ll be sharing our real-world experiences in modeling and telemarketing during the upcoming at the Direct Marketing Association of Washington’s (DMAW) 8th Annual Bridge to Integrated Marketing & Fundraising Conference. Our clients AARP and the Democratic National Committee (DNC) will help us deliver two case studies on effectively using modeling and telemarketing in fundraising efforts during the Bridge Conference (July 31 to Aug. 2). The DMAW Bridge Conference features more than 70 educational sessions, as well as plenary and general sessions, designed to provide attendees with information on new ways to effectively use integrated marketing approaches, highlighting the latest techniques, tools and technologies for engaging audiences across various channels.
On Thursday, Aug. 1, our Brenna Holmes, Director of the Interactive Department, and Jamie Noblin, Deputy Director of the List Department, will present “How to Work with Supermodels!” No, we won’t be discussing Naomi Campbell or Kate Upton (sorry, folks). Rather, we’ll provide an overview of various ways to apply modeling in direct mail and online fundraising campaigns. Tricia Bare, AARP’s Manager of Database Marketing Services and Analysis, will join us to share examples of success using modeling to acquire new donors and improve performance in house campaigns. We will also provide an overview of the leading models and how they vary in their data sources, methodology and product offerings, as well as ideas on how best to implement these products in a campaign.
Failed promotions, lack-luster creative and flat-lining donations can throw a wrench into any nonprofit fundraising plan (and yes, on the rare occasion even we experience these things). Shake things up with the 2013 NY Nonprofit Conference, July 17 – 18 in New York City!
The CCAH team is full of subject-matter experts across a number of direct marketing topics. In fact, we like to fancy ourselves multichannel know-it-alls, and we waste no time sharing our vast knowledgewith our clients and the direct marketing industry as whole to help everyone achieve their organizational goals.
Keeping up with new techniques and best practices can be overwhelming for nonprofits, especially when they don’t have a team of experts in their corner. The new GrowYourBase.org, an exciting venture from Salsa Labs, helps nonprofit professionals can train and become certified in attracting new online supporters. GrowYourBase.org offers a free (yes, FREE) 12-class certification program for practitioners new to the nonprofit direct marketing industry or those seeking the best practices for increasing their organization’s online support base.
Did you know the largest percentage of online giving occurs during the last three months of the year? Well, now is the time to sharpen your focus on multi-channel outreach and assure a successful year-end campaign with a free webinar on the elements of multi-channel fundraising campaigns! CCAH has partnered with Avectra to produce “Elements of Multi-channel Fundraising: Outreach Redefined,” a free webinar to be held Wednesday, October 24.