CCAH is thrilled to welcome Anna Rhodes to our Analytics team!
CCAH Blog: Industry Voices
CCAH is thrilled to announce its new partnership with Pet Partners, our nation’s largest and most highly regarded nonprofit focusing on improving Human Health through therapeutic human-animal interaction.
Omnichannel marketing is exactly what the name suggests, touching prospects and supporters across every channel and taking advantage of the multiple touch points available: television, print, radio, telephone, email, websites, digital and more. Ironically, though, omnichannel marketing is nothing like the term suggests. It is not the limitless outbound flow of messaging attempting to influence behavior without regard for the recipient. Omnichannel marketing places customers and their channel preferences uppermost.
By Damien Shirley, Account Executive | Robert Frost was on to something when he said that taking the road less traveled makes all the difference. This Thursday, come out to the DMAW’s February “Lunch and Learn: Case Studies from MAXI Award Winners – How Did They Do It?” for insight on direct marketing campaigns that have traversed new roads and achieved award-winning results.
By Pete Carter, Partner | Evaluating a nonprofit can be difficult for potential supporters, and many rely on charity watchdog organizations for assistance. For years, many watchdog organizations have used overhead ratio – the percentage of income dedicated to administrative costs – as the primary measure of a charity’s performance. Recent debate has questioned whether this method provides a valid measure, countering that often nonprofits must invest in themselves in order to fulfill their missions.
CCAH has gone to the dogs – Guide Dogs for the Blind (GDB), that is. We’re excited to announce that we’ll be working with GDB to lead the organization’s direct marketing efforts and help them integrate messaging across direct mail, online and mobile channels. Our goal is to help grow their supporter base and expand fundraising across multiple channels to help in GDB’s efforts to provide enhanced mobility to qualified individuals.
The CCAH family is growing! We’re excited to welcome direct marketing industry veteran Hilary Baar to our team. Hilary will help support our company growth as a Senior Strategist, giving us a unique strategic perspective as we continue to expand our award-winning multichannel services. We’re confident that Hilary will help deliver the talent and resources needed for us to capitalize on new business opportunities.
By Shannon Murphy, Principal & Senior Vice President of Production