CCAH Blog: Industry Voices

Thank you—from the boardroom to the mailbox AND the inbox

Posted by Admin CCAH on Apr 28, 2014 11:56:00 AM

by Pete Carter, Principal and Senior Vice President | We're all pretty familiar with the traditional direct mail acknowledgment. The DMAW's March Lunch and Learn featured a discussion of best practices for direct mail thank-you packages. Acknowledgment mailings make donors – returning and new – feel special. Another option for reaching out to donors is the electronic acknowledgment, an area where CCAH is at the leading edge of innovation.

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