CCAH Blog: Industry Voices

Ready. Set. Pack!

Posted by Colleen Hutchings on Sep 26, 2018 10:00:00 AM

On September 11th, CCAH joined thousands of other volunteers to help AARP Foundation pack one million nutritious meals for low-income seniors in the DC metro area to wrap up AARP Foundation's  Summer of Service to Seniors℠.

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The Joy of Service with Colleagues

Posted by David Wolkin on Oct 16, 2017 2:48:33 PM

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CCAH Shines at MAXI Award Ceremony

Posted by CCAH Staff on Jul 18, 2016 10:10:31 AM

For the 23rd consecutive year, CCAH took home more MAXI awards than any other direct marketing agency. To be exact, CCAH won eight MAXIs–one gold, three silver and four bronze–for outstanding direct marketing campaigns executed on behalf of seven different clients across three different channels.

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Oh What A Night! Our Brava Winner Reflects

Posted by Shannon Murphy on Jul 11, 2016 9:00:00 AM

What an honor it is to be a SmartCEO Brava Award recipient! And, what an amazing time we all had at the gala awards ceremony. I am filled with joy by such a special moment in my life — and so happy I could share it with my family and friends.

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3 Golds, 4 Silvers and 3 Bronzes

Posted by Admin CCAH on Apr 8, 2014 9:47:00 AM

by Kim Cubine, President | No, this tally is not a nation's medal count from the 2014 Sochi Olympics or Paralympics. I am proud to say it's the number of Pollies we took home this year! The 2014 Annual Pollie Awards & Conference was held last week in San Diego, Calif. This coveted award recognizes the outstanding bipartisan work performed by national and international political consultants during the 2013 political season.

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CCAH, AARP and the DNC Sharing Direct Marketing Expertise by Kim Cubine

Posted by CCAH Admin on Jul 24, 2013 5:39:00 PM

CCAH is at it again – we’ll be sharing our real-world experiences in modeling and telemarketing during the upcoming at the Direct Marketing Association of Washington’s (DMAW) 8th Annual Bridge to Integrated Marketing & Fundraising Conference.  Our clients AARP and the Democratic National Committee (DNC) will help us deliver two case studies on effectively using modeling and telemarketing in fundraising efforts during the Bridge Conference (July 31 to Aug. 2).  The DMAW Bridge Conference features more than 70 educational sessions, as well as plenary and general sessions, designed to provide attendees with information on new ways to effectively use integrated marketing approaches, highlighting the latest techniques, tools and technologies for engaging audiences across various channels.

On Thursday, Aug. 1, our Brenna Holmes, Director of the Interactive Department, and Jamie Noblin, Deputy Director of the List Department, will present “How to Work with Supermodels!”  No, we won’t be discussing Naomi Campbell or Kate Upton (sorry, folks).  Rather, we’ll provide an overview of various ways to apply modeling in direct mail and online fundraising campaigns.  Tricia Bare, AARP’s Manager of Database Marketing Services and Analysis, will join us to share examples of success using modeling to acquire new donors and improve performance in house campaigns.  We will also provide an overview of the leading models and how they vary in their data sources, methodology and product offerings, as well as ideas on how best to implement these products in a campaign.

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