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CCAH Blog: Industry Voices

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The $5,000 Question: Finding the Right Ask Using Predictive Data Analysis

CCAH Gives Back

Bridging the gap between mail and online fundraising

The Great Debate: Channel Wars

It’s not easy being green: sustainability and you

How To: Image Resolution

The Role of Marketing Channels on Fundraising for the 2012 Election

Who are these people? Understanding your donors with data overlays

It’s Never Too Late to Integrate

Bringing sexy back: Direct mail production & tracking

The Future of Direct Marketing, Part 3

The Future of Direct Marketing, Part 2

The Future of Direct Marketing, Part 1

Improve Your List Management and Acquisition Program!

National Postal Update - Mail Service Delays

It's Not Direct Marketing if Your Can't Track It!

Update: April 17 Nonprofit direct mail postage rates will go up

URGENT: Mail Service Update. Service Slow & Stopped in Some Places

The Assorted Pleasures of Focus Groups and M&Ms

Direct Mail Design Tips Illustrated

Don't be a direct mail cowboy! You have resources around you, use them!

Are you thinking of raising your membership dues?

Giving Thanks: (For Donor Friendships – with Benefits)

What does integration mean to you?

What is it that makes surveys so irresistible?

The Pros and Cons of Premiums

Sustainers: Still Taking Checks?

Create Donors - Not Addicts

Set your Activists Free

Lies, Damned Lies, and Statistics

When Sharing Pays Off: Finding Donors through Co-ops

The Four “Golden Rules” of Major Donor Direct Mail

Top Three Tips for Working with a Graphic Designer

Don’t Sign that Pre-Nuptial Agreement!

Monthly Giving Around the World

When to use Proprietary Change of Address

The Good News About Telemarketing

What are YOU Afraid of?

Stay tuned!

Subject Lines Matter

The “F-word” and Five Other Words to Get a Rise Out of Your Online Donors

How Direct Marketing Testing is like Star Wars

Testing: Proving women are easy and cheap!

Lucky Number 7! Top Seven Ways to DECREASE Direct Mail Production Costs

Social Media Case Study: Facebook plus integrated marketing helps raise $950,000

10 Must Ask Questions About Your Direct Marketing Program

Dear Jim : The Importance of Professional Proofreading

Donor Complaints? Listen and Learn!

Think Small : Heresy, you say? Not when overwhelming donors might work against you.

A Look at Style: Why Nonprofit Fundraising Packages Look the Way They Do

Showing Appreciation for Mom … And Your Donors

Dear Jim... - A New Monthly Nonprofit Fundraising Blog Series -

The Top 10 Things I Learned During My First Year in Direct Mail

New Member Strategies For Your Nonprofit

How Do They Do That?! The Ins and Outs of Recycled Paper

Contextualizing Your Data

Grappling With Writer’s... Um ...

Five Things YOU Need to Know Before You Mail Anything

Around the World in 11 Seconds

How to Stand Out, When the Whole World’s Irish.

The Best Lists in Prospecting Are Free!

DMAW’s Innovative Formats Inventive Techniques Seminar wrap-up

What is better than watching Shaun White win the gold?

My Ongoing Love Affair With Direct Mail

Direct Marketers: Can’t We All Just Get Along?

Donors: Turn Doubters Into Believers

Tales of Nudists & Onions. Part 2

Tales of Nudists & Onions. Part 1

R-E-N-E-W-A-L

’Twas the Week Before Christmas

Planned Giving Primer

Yada, Yada, Yada

Do You Just Love Me for My Money?

Don’t Write Off Direct Mail