If you've ever attended a direct marketing conference or read an industry publication, you've probably seen a session or read an article by a CCAH team member. And that’s no mistake. As a leader in nonprofit direct marketing, I encourage our staff — whether it be account leaders, data scientists, production team or creative folks — to do just that … be generous with their knowledge and creativity.
Recently, this industry-leading knowledge was put on display in an article written by our Senior Creative Strategist, Eric Nielsen, entitled “Getting Your Foot in the Door,” which was featured on the cover of the April issue of DMAW Advents. As the official publication for the second largest DMA chapter in the country, I’m thrilled knowing that direct marketers across the region will be able to read Eric’s take on acquiring and keeping donors around.
If you haven’t had a chance to read it, I encourage you to find a copy of the issue or go to the dmaw.org website and check it out. And I urge you to keep your eyes and ears open for more opportunities to learn more on all things direct marketing from our talented team and other smart folks in our industry in the very near future.