Bridging the gap between mail and online fundraising
Posted on Wed, Dec 07, 2011
By Pete Carter, Sr. Vice President + Principal
Chapman Cubine Adams + Hussey Electronic media is helping a number of organizations reach their target audiences. Unfortunately, though, electronic campaigns can fall short of their financial goals when best practices are ignored. In “Bridging the Creative Gap: Direct Mail and Electronic Fundraising,” I address the need to use marketing and fundraising best practices that are independent of the medium involved. I cite the importance of the hook, properly communicating benefits, and writing conversationally, among other considerations when developing a successful fundraising campaign for both online and offline media.
Click here to read the article and leave a comment below to let me know what you think!
