The Great Debate: Channel Wars
Posted on Wed, Nov 23, 2011
2008 was a watershed election cycle for direct marketing, with true multichannel fundraising – from direct mail to email – becoming more and more essential for a successful campaign.
As we hit the stretch run for 2012, the question then becomes: what’s the essential new technology this cycle? How can campaigns on each side of the aisle reach more donors and raise more money?
On November 3 we were proud to be part of a fantastic panel discussion on this very topic called "The Great Debate: Channel Wars – Red vs. Blue, Old vs. New,” moderated by our president, Kim Cubine. Presented by the Direct Marketing Association of Washington at the National Press Club, this lively debate featured some takeaways every direct marketer should know about – and Fundraising Success magazine has written up a great summary of the event.
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