The Role of Marketing Channels on Fundraising for the 2012 Election
Posted on Mon, Oct 24, 2011
By Kim Cubine, President
Chapman Cubine Adams + Hussey
Marketing professionals aren’t leaving the election debates to the candidates anymore—we’re jumping into the fray ourselves to discuss the role of direct marketing fundraising for the 2012 election year.
More money is anticipated to be raised and spent during the 2012 election cycle than ever before, but the real question is: where will it come from and what factors will impact the various donation channels?
I am excited to serve as moderator for “
The Great Debate: Channel Wars” on Thursday, November 3 at the National Press Club. The discussion will center on the roles of online vs. offline fundraising—the “old school” vs. the “new kid on the block.”
I feel certain that each panelist will have their own personal opinion on the election outcome next November–and I am really curious to hear their predictions on how mail/phones/online will contribute to the hundreds of millions of dollars that is expected to be raised for the election.
Joining me will be Adam Connor (Facebook), Kim Postulart (Democratic National Committee), Jim Rowley (Republican National Committee), Michael Sabat (Mobile Commons) and Eric Wilson (The Engage Group).
Will this year’s Twitter obsession be next year’s MySpace? According to industry statistics,
most organizations still receive more than 80 to 90 percent of their fundraising dollars from direct mail efforts, compared to 5 to 10 percent from Internet-based outreach. Will these numbers shift during the 2012 election?
I’ll be moderating this panel, but the questions are coming from you! I have already received numerous questions for our esteemed panelists. Got one to add to the list? Send it my way!
See what the other direct marketing experts have to say about these issues and many more pertaining to the 2012 election during “The Great Debate: Channel Wars.”
Click here to learn more and register.
