It's Not Direct Marketing if You Can't Track It!
Posted on Mon, May 02, 2011
New Webinar - Special Limited Time Offer!
Join us, NTEN, and the amazing social media team from the Environmental Defense Fund on Wednesday, May 25 for the first ever AH&A social media tips & tools webinar.
It's Not Direct Marketing if Your Can't Track It! Analyzing the Social Web.
Social media, as an important part of online communications, should be part of your nonprofit's marketing, engagement, and fundraising strategy – but you shouldn't just jump in blindly. You need to approach social media with the same diligence and attention to detail you use with your direct mail, email, and telemarketing programs.
This panel will discuss best practices for creating social media campaigns that not only integrate with the rest of your marketing efforts and maximize viral potential, but are set up from the beginning to be trackable, and thus reportable. We'll also discuss what to do with all the data that comes from these campaigns, since data for the sake of data ca be fun – for some of us at least! – but is useless without proper analysis.
This live webinar was specially requested by the surplus of conference session attendees at this year's #11NTC and we are so glad to have a date set & final!
If you're not already an NTEN member, please use the special Adams Hussey & Associates referral code to get a special discount. Just select 'AdamHussey' in the "How did you hear?" field when registering to receive the NTEN member rate.
