Dear Jim : The Importance of Professional Proofreading
Posted on Thu, Jun 03, 2010
The Abigail Van Buren of fundraising gives it away for free.
By Jim Hussey, President
I’ve decided to offer my advice to those with inquiries concerning their fundraising troubles … a sort of “Dear Abby” column for the fundraising forlorn. I'm even willing to dole out this advice free of charge. Those with questions need not fear a monthly retainer bill or any other type of charge. Just please don’t tell any of my clients I'm giving it away for nothing!
Our most recent question comes to me via email. I'll make an exception today, but in the future, I'd encourage you to submit your questions in the comments section below.
Dear Jim,
How important is proofin your work? Whenever I have a grant application or a direct-mail letter to send out, I perfer to save the $50 it cost to have a professional proof reder review the copy, and simply have someone on staff red it over. Do you agrees with this cost-saving strategery?
Sincerely, Bad Righter
Dear Bad Righter,
Having a professional proofreader review all marketing documents, including direct-mail packages, grant solicitations and annual reports, is vitally important to your fundraising efforts. Spelling errors and poor grammar lead to questions about the professionalism, legitimacy and effectiveness of the organization … and as a result, a diminished chance of securing a contribution.
