CCAH Blog: Industry Voices

Kelly Potchak, Director of Copywriting Services

Recent Posts

The Art of the DM Scare: Making the Most of Fear in Direct Marketing

Posted by Kelly Potchak, Director of Copywriting Services on Oct 27, 2016 9:00:00 AM

BOO!  It’s the ghost who knows your most epic direct marketing fails. And in a matter of days, that ghost is going to Tweet them to out to the entire industry!

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“Hey Everyone, I Screwed Up at My Job!”
A Tale from the 2015 DMA Nonprofit Federation Conference

Posted by Kelly Potchak, Director of Copywriting Services on Mar 5, 2015 10:47:00 AM

When people succeed at something—anything—we tend to pat ourselves on the back and move on. We don’t spend nearly as much time and energy dissecting a success to figure out what went right as we do picking apart a failure to determine what went wrong.

Focusing on the negative—the failure—is human nature, and we evolved that way for the sake of survival. If we fail to understand what has harmed us in the past, we are doomed to repeat it, quite possibly to our own demise.

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