At CCAH, we know that progress is what keeps us relevant and keeps us moving toward our mission — advancing change and committing to activism that makes a difference. That’s why each quarter we like to recognize one of our newest employees who is helping move us towards our goals and continuing our push for progress. Our Rookie of the Quarter award is given to an employee who has started their CCAH journey in the past year and has shown their willingness to go above and beyond. They are nominated by the CCAH management committee (our partners, VPs, and president, Kim Cubine), and they exemplify CCAH’s commitment to progress.
CCAH Blog: Industry Voices
Thanksgiving is Thursday, November 26th. With its arrival, the holiday season is upon us!
Most of us look forward to a Thanksgiving marked by festive meals and gatherings with family and friends, but not everyone is fortunate enough to enjoy such luxuries.
A two-plus year relationship between CCAH and Guide Dogs for the Blind is now an award-winning partnership. On June 3, 2015, CCAH won the Direct Marketing Fundraisers Association (DMFA) Package of the Year Award with Guide Dogs for the Blind’s “Letter from a Guide Dog” campaign. The package won in the Acquisition category.
By Brenna Holmes, Vice President of Digital | Did you make it to the Bridge conference last week? I have to say I think it was one of the best in a long time — kudos DMAW and AFP DC. Each of the sessions I went to were well attended — from bright and early Thursday morning, to the keynotes/general sessions and the last sessions of the afternoon on Friday, which we all know can be a painful timeslot…
By Damien Shirley, Account Executive | Robert Frost was on to something when he said that taking the road less traveled makes all the difference. This Thursday, come out to the DMAW’s February “Lunch and Learn: Case Studies from MAXI Award Winners – How Did They Do It?” for insight on direct marketing campaigns that have traversed new roads and achieved award-winning results.
By Kim Cubine, President | Following the DMAW MAXI Award Ceremony last night, it looks like 20 is CCAH's lucky number!! We received 20 2013 MAXI Awards, including seven gold, nine silver, and four bronze. That incredible haul also means that this is the 20th consecutive year we won more DMAW MAXI Awards than any other agency! We admit it -- we're still celebrating today!
By Jamie Noblin, Deputy Director, List Services | That’s right, my colleagues and I will be discussing supermodels during the Direct Marketing Association of Washington’s (DMAW) 8th Annual Bridge to Integrated Marketing & Fundraising Conference July 31 to Aug. 2. But we won’t be critiquing the latest issue of Vogue; instead, OUR supermodels are related to database modeling for direct marketing, specifically your house database and co-operative databases.
CCAH is at it again – we’ll be sharing our real-world experiences in modeling and telemarketing during the upcoming at the Direct Marketing Association of Washington’s (DMAW) 8th Annual Bridge to Integrated Marketing & Fundraising Conference. Our clients AARP and the Democratic National Committee (DNC) will help us deliver two case studies on effectively using modeling and telemarketing in fundraising efforts during the Bridge Conference (July 31 to Aug. 2). The DMAW Bridge Conference features more than 70 educational sessions, as well as plenary and general sessions, designed to provide attendees with information on new ways to effectively use integrated marketing approaches, highlighting the latest techniques, tools and technologies for engaging audiences across various channels.
On Thursday, Aug. 1, our Brenna Holmes, Director of the Interactive Department, and Jamie Noblin, Deputy Director of the List Department, will present “How to Work with Supermodels!” No, we won’t be discussing Naomi Campbell or Kate Upton (sorry, folks). Rather, we’ll provide an overview of various ways to apply modeling in direct mail and online fundraising campaigns. Tricia Bare, AARP’s Manager of Database Marketing Services and Analysis, will join us to share examples of success using modeling to acquire new donors and improve performance in house campaigns. We will also provide an overview of the leading models and how they vary in their data sources, methodology and product offerings, as well as ideas on how best to implement these products in a campaign.
Failed promotions, lack-luster creative and flat-lining donations can throw a wrench into any nonprofit fundraising plan (and yes, on the rare occasion even we experience these things). Shake things up with the 2013 NY Nonprofit Conference, July 17 – 18 in New York City!