You may read that title and say “I know this already, I use KPIs, All. The. Time.” But do you? A lot of people treat KPIs (Key Performance Indicators) and Metrics as the same thing. BUT THEY ARE NOT.
CCAH Blog: Industry Voices
So #GivingTuesday (GT) is coming … yes, I know it’s 90 degrees in DC (and in many other places!), but holiday shopping, travel, and year-end fundraising seems to start earlier every year, so why not embrace it and get your plan in place now?
One of the key principles of marketing is being where your supporters and prospects are. That means having a memorable presence in the mailbox, inbox, on social media platforms, on the web, on television and radio, and in print, to name a few. A valuable, but often overlooked, tool for creating a memorable presence is video. Video combines many of the key ingredients for marketing success:
By Emily Gallt, Copywriter | For some people, the turning of the leaves and the end of Daylight Savings Times means pumpkin patches and apple cider.
By Brenna Holmes, VP of Digital | You may have seen this post on the DMAW's blog today, but I wanted to make extra sure nobody missed out on registering for the 2nd Annual Digital Day Forum. So read on, click through, register today and share - bring friends and colleagues who manage digital marketing and fundraising programs no matter the organization!
Omnichannel marketing is exactly what the name suggests, touching prospects and supporters across every channel and taking advantage of the multiple touch points available: television, print, radio, telephone, email, websites, digital and more. Ironically, though, omnichannel marketing is nothing like the term suggests. It is not the limitless outbound flow of messaging attempting to influence behavior without regard for the recipient. Omnichannel marketing places customers and their channel preferences uppermost.
A week ago today our VP of Digital, Brenna Holmes did a "Tech Tuesday" webinar with 4Good - a fantastic nonprofit community resource - called Surround Sound Fundraising Campaigns. If you weren't able to join last week, you can download the slides and listen to the recording on Brenna's 4Good profile page linked above.
by Kim Cubine, President | It is with great pleasure that I share the news that CCAH’s “I Am a Cancer Survivor” campaign on behalf of City of Hope won the Hubbies 2014 Courageous Client Award. Daniel Kamas, CCAH Senior Strategist, accepted the award at the March 31st awards ceremony.
By Sandra Paul Bishop, VP Client Services | Valentine’s Day conjures up images of hearts, flowers, candy and intimate dinners for two. But the holiday can also serve as a catalyst for giving and showing serious love for a cause near and dear to your heart. Instead of buying up the traditional holiday trappings at the local drug store, nonprofit organizations across the country are urging supporters to support a favorite cause.
By Pete Carter, Partner | Evaluating a nonprofit can be difficult for potential supporters, and many rely on charity watchdog organizations for assistance. For years, many watchdog organizations have used overhead ratio – the percentage of income dedicated to administrative costs – as the primary measure of a charity’s performance. Recent debate has questioned whether this method provides a valid measure, countering that often nonprofits must invest in themselves in order to fulfill their missions.