CCAH Blog: Industry Voices

Class warfare isn’t the sole province of news pundits. In his article CCAH’s Lon Chapman examines how socio-economic adjustments are altering the direct mail marketing industry. 

By: Meg Kross, Senior Account Executive

“You make a living by what you get. You make a life by what you give.”
- Winston Churchill

By Dan Atherton, Interactive Department 

A few weeks ago at the Nonprofit Technology Conference (#12NTC) in San Francisco, I gave a presentation on predictive donor value metrics along with CCAH's own Brenna Holmes, Mathew Grimm of Environmental Defense Fund, and John Clese of Avectra.

by Val Hutcherson, Production Director

Many people may think that incorporating green practices when producing direct mail campaigns will increase their production time and cost.

by Sandra P. Bishop, Vice President of Fundraising

When you think of premiums – upfront or backend – you may think “what a waste! Why do organizations – especially environmental organizations – send me these things?!”

By Brenna Holmes, Director Interactive Dept.

It’s that time of year again, conferences every week or in the case of Innogive and NTC12 the same week!

By Brenna Holmes, Director, Interactive Dept

Join me at the 2012 AAPC conference this week in the blues-tastic city of Austin, TX. I’ll be presenting on the importance of online fundraising, Friday, March 30 at 11:15am with three other great panelists from across the country. So if you’re attending the conference, please add this must see session to your agenda!

by: Katherine Rainone, Interactive Department

It was early December of 2011. I stepped off the plane, expecting to breathe in dry, hot, stale air of Southern Africa. What I got was a face-full of pouring rain that didn’t stop for 24 hours.

By Arielle Kilroy, Interactive Department

I’m not going to sugarcoat it: Many Nonprofits struggle with video. They either under-use, over-use, or misuse the medium.

By Amy Morrison, Senior Strategist, Interactive Department

Not very often is an early Friday morning conference panel a highlight of anyone’s week. Except of course if Jenny Allen is one of the presenters.