CCAH Blog: Industry Voices

Ready for #GivingTuesday?

Posted by Brenna Holmes on Sep 5, 2018 10:00:00 AM

So #GivingTuesday (GT) is coming … yes, I know it’s 90 degrees in DC (and in many other places!), but holiday shopping, travel, and year-end fundraising seems to start earlier every year, so why not embrace it and get your plan in place now?

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Where has all the paper gone?

Posted by Shannon Murphy on Aug 31, 2018 10:21:47 AM

It’s getting harder and harder to get paper.  Some paper stock can take 10 weeks+ to get if the stock is a mill item. 

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Topics: direct mail, paper

Twinning Is Winning

Posted by Maryann Chan on Aug 21, 2018 8:00:00 AM

Since 1976, Twinsburg, Ohio has hosted an annual festival for twins where thousands of siblings gather to celebrate their similarities. But today the #twinning phenomenon has spread across social media and even the CCAH offices!

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Topics: CCAH

DMAW’s Digital Day Forum 2018

Posted by Mia Orantes on Aug 17, 2018 10:00:00 AM

I joined a few colleagues and ventured out to the DMAW’s 2018 Digital Day Forum at the District Architecture Center in downtown Washington, D.C. I was excited for the presentations, since it was my first time attending this event, and I was impressed by the actionable content and wealth of information that I learned in just a few hours.

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Meet CCAH’s Summer Interns!

Posted by Emma Bergon, Renae Meana, Sam Silverman on Aug 9, 2018 10:00:00 AM

Each year, our intern program coordinators Sunny Matani and Maryann Chan recruit talented college students that are eager to learn about the world of direct marketing and play a role in our mission. Our 2018 summer interns Emma, Renae, and Sam speak to their experience at CCAH.

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Topics: internships, intern

We’re Picnic Prepping!

Posted by Colleen Hutchings on Jul 2, 2018 10:00:00 AM

We’re at the peak of summer, which means it’s peak picnic time. At CCAH, we not only love developing high performing multichannel fundraising strategies, we also love prepping for an afternoon in the park. As we’re planning for upcoming feasts, we wanted to share some of our favorite summer treats. Happy picnicking!

Roshani K’s Spicy Harvest Noodles
1 lb of soba noodles or other thin noodles
1 clove garlic, minced
1 serrano pepper, diced
3 tbsp sesame oil (divided)
1 medium summer squash, medium carrot, and small thai eggplant, sliced (substitute with other farmers’ market finds)
2 tbsp. tamari or soy sauce (add more as needed)
1 pinch brown sugar
5 leaves purple Thai basil (if available)
1 tsp sesame seeds for garnish

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Topics: recipes

Client Spotlight: United States Holocaust Memorial Museum

Posted by Brittney Miles & Ana Medvedeva on Jun 13, 2018 12:00:00 PM

As fundraisers, one of the most exciting parts of our job is seeing the results of a campaign: the response rates, the gifts, and the income. It’s easy to get absorbed in using these numbers to measure success, and forget the immeasurable impact we are making. Seeing our clients in action helps us take a step back and see the larger scope of our work, and how critical it is to an organization's mission. Over the past few weeks we’ve had the pleasure of attending two events with the United States Holocaust Memorial Museum, seeing first hand some of the programs that our team helps to support.

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Mid-Year Thoughts

Posted by Kim Cubine on May 31, 2018 12:30:00 PM

What a difference a year makes. This time last year I was still in a post-election funk. Not even the promise of summer could lift my spirits. 

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Planning for the Unknown

Posted by Sarah Osinski on May 18, 2018 2:00:00 PM

Direct marketers thrive on using past experience and collected data to develop robust fundraising plans for the organizations we work with. That is easier at certain times than others. We all understand the importance of implementing best practices, tried-and-true campaigns, and anchor efforts, but what about when you are faced with the unknown? What tools, tips and techniques should you use to be prepared to pounce when an opportunity arises, and maximize those efforts?

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This Earth Day, Join the Fight

Posted by John Kim on Apr 19, 2018 9:00:00 AM

At a young age, I found it imperative to learn about and appreciate nature. As a kid, I remember going on field trips to our local marsh to plant trees and joining environmental clubs at school to raise awareness and participate in clean-up events. Environmental issues have always and continue to be significant to me because although our society continues to make significant progress in securing for ourselves a better future, it will only go so far if we don’t have an inhabitable planet in the future.

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