Direct marketers thrive on using past experience and collected data to develop robust fundraising plans for the organizations we work with. That is easier at certain times than others. We all understand the importance of implementing best practices, tried-and-true campaigns, and anchor efforts, but what about when you are faced with the unknown? What tools, tips and techniques should you use to be prepared to pounce when an opportunity arises, and maximize those efforts?
CCAH Blog: Industry Voices
At a young age, I found it imperative to learn about and appreciate nature. As a kid, I remember going on field trips to our local marsh to plant trees and joining environmental clubs at school to raise awareness and participate in clean-up events. Environmental issues have always and continue to be significant to me because although our society continues to make significant progress in securing for ourselves a better future, it will only go so far if we don’t have an inhabitable planet in the future.
Many students can learn about the basics of marketing, standard terminology, and common practices in their college courses, but not everyone gets the chance to have a real-life experience that truly provides invaluable understanding in the field of marketing.
Here at CCAH, we’re always looking for cutting edge ways to raise as much money as possible for our clients. But, that doesn’t mean we can overlook the basics. In fact, without solid foundations in your fundraising program, the newest and coolest techniques might not even be effective.
I can’t wait! After a year of living in a surreal political environment where facts are disregarded, news is unworthy, and public service is disparaged, I am packing my bags for Little Rock for the 25th Anniversary of the election of Bill Clinton & Al Gore.
At CCAH, we’re always looking for ways to entice donors and prospects to support our clients, and it’s not always easy to stand out from the crowd. The DMAW recently hosted its annual Innovative Formats seminar and provided a platform for direct mail professionals to explore a variety of effective tactics. Senior Vice President of Production, Shannon Murphy co-chaired the event and invited several vendors from across the country to present new and exciting formats that they can produce.
If you've ever attended a direct marketing conference or read an industry publication, you've probably seen a session or read an article by a CCAH team member. And that’s no mistake. As a leader in nonprofit direct marketing, I encourage our staff — whether it be account leaders, data scientists, production team or creative folks — to do just that … be generous with their knowledge and creativity.
The mantra of every savvy multi-channel campaign manager should be, “Be where the people are.” In today’s hyper-connected world, the majority of people can be found on one or more social networking sites. The one platform that reigns supreme is Facebook. According to a 2015 study by the Pew Research Center, 72 percent of U.S. internet-connected adults use Facebook (while only 23 percent use Twitter). So, if you’re planning a multi-channel campaign, it would be wise to incorporate Facebook – where your current and future supporters are.
In honor of International Women’s Day, we wanted to take a little time to highlight some of the awesome women working at CCAH. It is fantastic to work in an office environment that bolsters and promotes women, and this seems like the perfect day to honor that. It’s hard to narrow it down because there are so many strong female role models at our firm, but here are a few of the women at CCAH who inspire us.