CCAH Blog: Industry Voices
CCAH’s dynamic campaigns continue to pay off in a big way. On July 7, 2015, we received Direct Marketing Association of Washington’s (DMAW’s) platinum Big Idea Award for Guide Dogs for the Blind’s Cookie Cutter Cultivation package and 12 MAXIs at a ceremony and reception held at the Gaylord National Hotel & Conference Center in National Harbor, Maryland. Our firm captured one of two Big Idea Awards presented during the event and led all agencies for the 22nd consecutive year in MAXI wins.
This is not the blog that we were supposed to post this week, but given the tragic events that have occurred in Charleston recently, I needed to share some thoughts on the murder of Walter Scott and the tragic mass shooting at Emanuel AME church last week.
A two-plus year relationship between CCAH and Guide Dogs for the Blind is now an award-winning partnership. On June 3, 2015, CCAH won the Direct Marketing Fundraisers Association (DMFA) Package of the Year Award with Guide Dogs for the Blind’s “Letter from a Guide Dog” campaign. The package won in the Acquisition category.
CCAH President Kim Cubine’s passion for politics did not start in the District, but instead, the University of South Carolina? The latest installment in the “Did You Know Kim Cubine” blog series delves into how notable experiences from her college days were catalysts for her professional aspirations.
Kim Cubine, our president, navigates the fast-paced culture of the District like a native born Washingtonian. As comfortable as she is in the Washington D.C. metro area, did you know that she grew up in a setting much different than where she currently resides and works?
For as long as I can remember, I’ve always looked past the national and been far more interested in events abroad. It seems many Americans share my passion, especially when it comes to giving.
What if I told you that you were in the top 10% of nonprofit marketing professionals – but that to make it into the top 5%, you’d have to join 63 others from your area who have finished reading this blog post?
When people succeed at something—anything—we tend to pat ourselves on the back and move on. We don’t spend nearly as much time and energy dissecting a success to figure out what went right as we do picking apart a failure to determine what went wrong.
Focusing on the negative—the failure—is human nature, and we evolved that way for the sake of survival. If we fail to understand what has harmed us in the past, we are doomed to repeat it, quite possibly to our own demise.
Following the year-end crush of fundraising, giving and buying, you may have heard from a few of your donors (supporters) who were not so happy with so much mail … or email… or calls. Let’s say they were disgruntled. Your first thought may be to apologize for the intrusion on their holiday fun and rethink every strategy you employed the last three months. Well, hold that thought and action.