CCAH Blog: Industry Voices

The Smart Women of CCAH

Posted by Katie Pimblett on Mar 8, 2017 1:02:34 PM

In honor of International Women’s Day, we wanted to take a little time to highlight some of the awesome women working at CCAH. It is fantastic to work in an office environment that bolsters and promotes women, and this seems like the perfect day to honor that. It’s hard to narrow it down because there are so many strong female role models at our firm, but here are a few of the women at CCAH who inspire us.

Read More

Year-End 2016: Lessons Learned

Posted by Colleen Hutchings on Mar 1, 2017 9:00:00 AM

The last week of the year is the biggest week for direct response fundraising, especially digital, and 2016 was no exception. Across the board, CCAH clients outraised previous year-end campaigns and beat revenue goals. Here are a few of our lessons learned from digital year-end 2016 that can be utilized to boost your campaigns during all of 2017.

Read More

Taking Time to Say “Thanks” – A CCAH Holiday Tradition

Posted by Kim Cubine on Dec 21, 2016 10:00:00 AM

It was a festive mood as always at the annual Holiday Party celebrating with staff and clients on the East Coast. Against the backdrop of The Living Room in Washington, D.C., everyone gathered to enjoy lively conversations, good food, great music and holiday cheer. Even Frank the Feral, mascot of Alley Cat Allies, chose to take time away from his important feline duties to make an appearance!

The holidays are a great time to reflect on all of the good things that surround us. CCAH is particularly grateful for our great staff, amazing clients and partners that support us in ways large and small all year long. Our Holiday Party is our way of showing our appreciation – but also a great way to connect outside of the conference rooms in a more relaxed setting.

It’s important to reenergize, talk, laugh, and yes, even dance with colleagues and friends before we collectively take on the opportunities and challenges that 2017 holds. With that thought in mind, I’d like to thank everyone who attended and extend a ‘Thank You’ and ‘Happy Holidays’ to all who could not!

Read More

Prepping for Renewals

Posted by Sunny Matani on Dec 16, 2016 9:00:00 AM

With 2017 right around the corner, a new fiscal year is about to begin for a lot of different organizations. And along with a new fiscal year comes a brand new renewal series. So whether you are starting fresh with a brand new R1, or moving forward in the middle of a renewal series, it is time to begin prepping for the year ahead. 

Read More

North Carolina (and me) for Hillary

Posted by Katie Pimblett on Nov 4, 2016 3:00:00 PM

When I left for North Carolina last week to canvass for Hillary Clinton, I knew exactly why I was going. As a former field organizer, I know the impact door-to-door canvassing can have on an election. In 2008, when President Obama won North Carolina, the margin of victory was 14,177 votes. That was the closest margin in any state in the country. I went to North Carolina because I knew the doors I knocked on would make a difference in one of the tightest races in the country.

Read More

The Art of the DM Scare: Making the Most of Fear in Direct Marketing

Posted by Kelly Potchak, Director of Copywriting Services on Oct 27, 2016 9:00:00 AM

BOO!  It’s the ghost who knows your most epic direct marketing fails. And in a matter of days, that ghost is going to Tweet them to out to the entire industry!

Read More

Vote Early!

Posted by Kim Cubine on Oct 12, 2016 9:00:00 AM


What – you voted already? But it’s only October. That’s right, election day is not until Tuesday, November 8th but plenty of votes are already being cast. This year, it’s predicted that an estimated 40 percent of all voters will vote early. Will you be one of them? Early voting is an option in many states, and it’s a great way to ensure your vote is cast and your voice is heard! Here are just a few important things to know about early voting across the nation.

Read More

Video is the Next Big Thing

Posted by Brenna Holmes on Oct 6, 2016 6:00:00 PM

One of the key principles of marketing is being where your supporters and prospects are. That means having a memorable presence in the mailbox, inbox, on social media platforms, on the web, on television and radio, and in print, to name a few. A valuable, but often overlooked, tool for creating a memorable presence is video. Video combines many of the key ingredients for marketing success:

Read More

Phoenix Children’s Hospital Foundation Joins the CCAH Family

Posted by Kim Cubine on Jul 25, 2016 9:00:00 AM

When a child is sick, the last thing a parent should have to worry about is money. Every family should have access to the best medical care possible for their child regardless of ability to pay.

No organization understands this fact better than Phoenix Children's Hospital Foundation (PCHF) — one of the newest clients to join the CCAH family. PCHF's mission is to inspire generosity from kind people in Arizona and nationwide to support the children, families and physicians of Phoenix Children's Hospital.

Read More

CCAH Shines at MAXI Award Ceremony

Posted by CCAH Staff on Jul 18, 2016 10:10:31 AM

For the 23rd consecutive year, CCAH took home more MAXI awards than any other direct marketing agency. To be exact, CCAH won eight MAXIs–one gold, three silver and four bronze–for outstanding direct marketing campaigns executed on behalf of seven different clients across three different channels.

Read More