While at the 19NTC conference, two of CCAH’s Vice Presidents – Chrissy Hyre and Brenna Holmes – did a segment on Tony Martignetti’s Nonprofit Radio, talking about their standing room-only session Make Them Love You – Welcoming Donors the Right Way!
CCAH Blog: Industry Voices
In direct mail acquisition, it is essential to continually integrate testing into each campaign in order to stay fresh and avoid fatigue. Industry go to’s for testing in direct mail are package and list testing, as these can help ensure an acquisition program stays up-to-date. But, if you want to up your testing game, cooperative database model testing is essential to staying on top of the charitable market. Modeling makes a HUGE difference in direct mail acquisition! There are a diversity of Co-Op databases and models available that all offer a variety of products which are designed to find the best donors possible for your organization.
At CCAH, we know that progress is what keeps us relevant and keeps us moving toward our mission — advancing change and committing to activism that makes a difference. That’s why each quarter we like to recognize one of our newest employees who is helping move us towards our goals and continuing our push for progress. Our Rookie of the Quarter award is given to an employee who has started their CCAH journey in the past year and has shown their willingness to go above and beyond. They are nominated by the CCAH management committee (our partners, VPs, and president, Kim Cubine), and they exemplify CCAH’s commitment to progress.
The Crohn's & Colitis Foundation is a non-profit, volunteer-fueled organization dedicated to finding cures for Crohn's disease and ulcerative colitis, and to improving the quality of life of children and adults affected by these diseases. CCAH began partnering with the Foundation on their direct marketing efforts—direct mail and digital—in 2017, just as the Foundation was celebrating their 50th anniversary.
-Catherine Algeri Transitions from DSCC to Lead New Digital and Political Advertising Practice-
As we continue to celebrate women’s history month, we are taking a moment to celebrate the women who made history when they were elected to Congress last November. Many of these women are representing groups that deserve a seat at the table but didn’t have one before, and they bring valuable perspective to Washington.
March has always been a month we celebrate women in history — but this year in particular, we get to celebrate women making history. At CCAH, we are always focused on what’s going on in politics: even less politically motivated clients need to be up to date on recent legislation that can impact their missions and their donors. That focus meant we had front row seats to history being made.
While it can be stressful to be out of the office, there are some key nonprofit fundraising and marketing conferences that will leave you refreshed and inspired to return to work life. These are the ones that we’ll be attending (and presenting!) and should be on your list!
Testing is essential to a healthy acquisition program, from finding lists that make up the core of your campaigns, to identifying which packages work best for these lists. Just like various packages perform better at different times of year, such as calendars in the fall or holiday messaging at year-end, there is an aspect of seasonality to the overall acquisition program. Some seasons just work better for certain organizations and markets! For example, many hospitals have a tendency to mail more acquisition in Spring and Fall because they over the years, these are the strongest months for new donor recruitment.
As we closed out 2018, CCAH hosted our annual Holiday Party downtown in DC at Lost Society. There was mixing and mingling between many clients, friends and of course the CCAH staff and families. The long-time tradition was just as festive as ever with a great DJ spinning tunes, wonderful food and drink …..but most importantly – great company. We had so much fun getting to mingle with members of the great organizations we get to work with every day and really enjoyed a special evening outside of the office! Thanks to everyone who came to celebrate the past year with us; we are so grateful for your partnership and so excited to see what 2019 brings!