CCAH Blog: Industry Voices

Taking Your Message International May Seem Overwhelming – But It’s So Worth It

Posted by Shannon Miller, Account Representative on Mar 13, 2015 5:03:29 PM

Shannon MillerFor as long as I can remember, I’ve always looked past the national and been far more interested in events abroad. It seems many Americans share my passion, especially when it comes to giving.

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Achievement Unlocked: Using Gamification to Drive Response

Posted by Dan Atherton, Digital Analytics and Optimization Coordinator on Mar 11, 2015 11:06:02 AM

Dan AthertonWhat if I told you that you were in the top 10% of nonprofit marketing professionals – but that to make it into the top 5%, you’d have to join 63 others from your area who have finished reading this blog post?

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“Hey Everyone, I Screwed Up at My Job!”
A Tale from the 2015 DMA Nonprofit Federation Conference

Posted by Kelly Potchak, Director of Copywriting Services on Mar 5, 2015 10:47:00 AM

When people succeed at something—anything—we tend to pat ourselves on the back and move on. We don’t spend nearly as much time and energy dissecting a success to figure out what went right as we do picking apart a failure to determine what went wrong.

Focusing on the negative—the failure—is human nature, and we evolved that way for the sake of survival. If we fail to understand what has harmed us in the past, we are doomed to repeat it, quite possibly to our own demise.

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Angry Donors Calling? What a Great Opportunity!

Posted by Sandra Paul Bishop, Vice President of Fundraising on Jan 16, 2015 3:10:26 PM

Following the year-end crush of fundraising, giving and buying, you may have heard from a few of your donors (supporters) who were not so happy with so much mail … or email… or calls. Let’s say they were disgruntled. Your first thought may be to apologize for the intrusion on their holiday fun and rethink every strategy you employed the last three months. Well, hold that thought and action.

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Two Questions to Ask to Boost Your Fundraising Efforts

Posted by Eric A. Nielsen, Messaging Strategist on Jan 6, 2015 12:21:56 PM

Reprinted with permission, copyright December 2014, courtesy ASAE: The Center for Association Leadership, Washington, DC.

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Giving Back this Holiday Season

Posted by Dave Caldwell, Digital Account Associate on Dec 23, 2014 12:31:44 PM

As CCAH’s San Francisco office gathered together to make our way to the Glide Memorial Food Bank, I began to feel nostalgic. Like many people, my favorite time of year is the holidays—where we make time to appreciate what is truly important to us, and reflect on another year of our lives.

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Greg Adams Wins Inaugural DMAW EF Kay Lautman Mentorship Award

Posted by Pete Carter, Principal & Senior Vice President on Dec 5, 2014 10:19:00 AM

Over his career, our co-founder and principal, Greg Adams, has acquired a vast amount of knowledge about the direct marketing industry. Better still, he never hesitates to pass it along. Last night, DMAW EF named Greg the inaugural recipient of the Educational Foundation Kay Lautman Mentorship Award for his work mentoring aspiring direct marketing professionals. 

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Kim Cubine Wins Bronze at Stevie Awards

Posted by RSVP CCAH events on Nov 24, 2014 4:26:00 PM

By CCAH Staff | Our president, Kim Cubine, can add another accolade to her list of accomplishments. On Nov. 14, 2014 Kim was named a 2014 Bronze Stevie winner in the Woman of the Year - Advertising, Marketing & Public Relations category. The Stevie Awards program is considered one of the world’s premier business awards, placing Kim among an elite group of women executives and entrepreneurs.

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CCAH Lending a Helping Hand for the Holidays

Posted by Admin CCAH on Nov 19, 2014 4:58:00 PM

By Meg Kross Lee, Vice President of Client Services| Now that the calendar has turned to November, the holidays are just around the corner. For most of us, the holidays are a joyous season, bringing friends and family together and sharing good times and good cheer. It also is an important time to remember those who are not as fortunate as we are and do what we can to ease their burden.

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GOTV? Aren’t you already on TV?

Posted by Brenna Holmes on Nov 7, 2014 2:31:00 PM

By Emily Gallt, Copywriter | For some people, the turning of the leaves and the end of Daylight Savings Times means pumpkin patches and apple cider.

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