Testing is essential to a healthy acquisition program, from finding lists that make up the core of your campaigns, to identifying which packages work best for these lists. Just like various packages perform better at different times of year, such as calendars in the fall or holiday messaging at year-end, there is an aspect of seasonality to the overall acquisition program. Some seasons just work better for certain organizations and markets! For example, many hospitals have a tendency to mail more acquisition in Spring and Fall because they over the years, these are the strongest months for new donor recruitment.
CCAH Blog: Industry Voices
As we closed out 2018, CCAH hosted our annual Holiday Party downtown in DC at Lost Society. There was mixing and mingling between many clients, friends and of course the CCAH staff and families. The long-time tradition was just as festive as ever with a great DJ spinning tunes, wonderful food and drink …..but most importantly – great company. We had so much fun getting to mingle with members of the great organizations we get to work with every day and really enjoyed a special evening outside of the office! Thanks to everyone who came to celebrate the past year with us; we are so grateful for your partnership and so excited to see what 2019 brings!
CCAH is proud to work with American Diabetes Association, an organization that focuses on preventing and curing diabetes. They educate the public about diabetes and help those affected by diabetes by funding research to manage, cure and prevent diabetes. On Saturday, September 22, CCAH joined the American Diabetes Association and more than 600 activists in the Washington, DC area for the Step Out Walk to End Diabetes. The Step Out Walk is organized annually by ADA and volunteers in cities across America to get groups of concerned people to raise awareness and funds for research to find better treatments and a cure for diabetes.
CCAH has a LOT to be thankful for! This year, our family has grown as we’ve welcomed new employees and clients; intelligent, creative, collaborative individuals that make our work space better and brighter every day.
I don’t know about you, but here at CCAH we’re still feeling that #GivingTuesday glow! Working with our amazing client partners, this was a record breaking year at CCAH.
You may read that title and say “I know this already, I use KPIs, All. The. Time.” But do you? A lot of people treat KPIs (Key Performance Indicators) and Metrics as the same thing. BUT THEY ARE NOT.
So, your online and mobile engagement is on the up and up … Now what? Here at CCAH we’re always on the hunt for effective, exciting ways to convert online and mobile engagement into gifts. If you’re looking for the best way to capitalize on engagement, launch an online activist conversion campaign!
I had the pleasure of attending the Changing the Face of Philanthropy Summit in Washington, DC. This conference prides itself on offering meaningful conversations with experts from the nonprofit, private, and civic sectors to encourage philanthropy in the Black community. One of this year’s speakers was the Honorable Randall L. Woodfin, Esq., the Mayor of the City of Birmingham.
On September 11th, CCAH joined thousands of other volunteers to help AARP Foundation pack one million nutritious meals for low-income seniors in the DC metro area to wrap up AARP Foundation's Summer of Service to Seniors℠.
So #GivingTuesday (GT) is coming … yes, I know it’s 90 degrees in DC (and in many other places!), but holiday shopping, travel, and year-end fundraising seems to start earlier every year, so why not embrace it and get your plan in place now?