CCAH Blog: Industry Voices

Angry Donors Calling? What a Great Opportunity!

Posted by Sandra Paul Bishop, Vice President of Fundraising on Jan 16, 2015 3:10:26 PM

Following the year-end crush of fundraising, giving and buying, you may have heard from a few of your donors (supporters) who were not so happy with so much mail … or email… or calls. Let’s say they were disgruntled. Your first thought may be to apologize for the intrusion on their holiday fun and rethink every strategy you employed the last three months. Well, hold that thought and action.

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Two Questions to Ask to Boost Your Fundraising Efforts

Posted by Eric A. Nielsen, Messaging Strategist on Jan 6, 2015 12:21:56 PM

Reprinted with permission, copyright December 2014, courtesy ASAE: The Center for Association Leadership, Washington, DC.

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Giving Back this Holiday Season

Posted by Dave Caldwell, Digital Account Associate on Dec 23, 2014 12:31:44 PM

As CCAH’s San Francisco office gathered together to make our way to the Glide Memorial Food Bank, I began to feel nostalgic. Like many people, my favorite time of year is the holidays—where we make time to appreciate what is truly important to us, and reflect on another year of our lives.

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Greg Adams Wins Inaugural DMAW EF Kay Lautman Mentorship Award

Posted by Pete Carter, Principal & Senior Vice President on Dec 5, 2014 10:19:00 AM

Over his career, our co-founder and principal, Greg Adams, has acquired a vast amount of knowledge about the direct marketing industry. Better still, he never hesitates to pass it along. Last night, DMAW EF named Greg the inaugural recipient of the Educational Foundation Kay Lautman Mentorship Award for his work mentoring aspiring direct marketing professionals. 

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Kim Cubine Wins Bronze at Stevie Awards

Posted by RSVP CCAH events on Nov 24, 2014 4:26:00 PM

By CCAH Staff | Our president, Kim Cubine, can add another accolade to her list of accomplishments. On Nov. 14, 2014 Kim was named a 2014 Bronze Stevie winner in the Woman of the Year - Advertising, Marketing & Public Relations category. The Stevie Awards program is considered one of the world’s premier business awards, placing Kim among an elite group of women executives and entrepreneurs.

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CCAH Lending a Helping Hand for the Holidays

Posted by Admin CCAH on Nov 19, 2014 4:58:00 PM

By Meg Kross Lee, Vice President of Client Services| Now that the calendar has turned to November, the holidays are just around the corner. For most of us, the holidays are a joyous season, bringing friends and family together and sharing good times and good cheer. It also is an important time to remember those who are not as fortunate as we are and do what we can to ease their burden.

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GOTV? Aren’t you already on TV?

Posted by Brenna Holmes on Nov 7, 2014 2:31:00 PM

By Emily Gallt, Copywriter | For some people, the turning of the leaves and the end of Daylight Savings Times means pumpkin patches and apple cider.

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Only one week away - don't miss DMAW's Digital Day!

Posted by Brenna Holmes on Oct 14, 2014 11:21:00 AM

By Brenna Holmes, VP of Digital | You may have seen this post on the DMAW's blog today, but I wanted to make extra sure nobody missed out on registering for the 2nd Annual Digital Day Forum. So read on, click through, register today and share - bring friends and colleagues who manage digital marketing and fundraising programs no matter the organization!

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THERE’S NO VANILLA IN DIRECT MARKETING

Posted by Brenna Holmes on Oct 2, 2014 10:45:00 AM

Omnichannel marketing is exactly what the name suggests, touching prospects and supporters across every channel and taking advantage of the multiple touch points available: television, print, radio, telephone, email, websites, digital and more. Ironically, though, omnichannel marketing is nothing like the term suggests. It is not the limitless outbound flow of messaging attempting to influence behavior without regard for the recipient. Omnichannel marketing places customers and their channel preferences uppermost.

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Does Your Email Program Pass the Test?

Posted by Admin CCAH on Aug 28, 2014 2:08:00 PM

By Damien Shirley, Account Executive | Right now, more emails are being sent than ever before. 240 million emails are being sent every minute, while your average email user receives roughly 140 messages per day.

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