CCAH Blog: Industry Voices
At CCAH, we’re always looking for ways to entice donors and prospects to support our clients, and it’s not always easy to stand out from the crowd. The DMAW recently hosted its annual Innovative Formats seminar and provided a platform for direct mail professionals to explore a variety of effective tactics. Senior Vice President of Production, Shannon Murphy co-chaired the event and invited several vendors from across the country to present new and exciting formats that they can produce.
If you've ever attended a direct marketing conference or read an industry publication, you've probably seen a session or read an article by a CCAH team member. And that’s no mistake. As a leader in nonprofit direct marketing, I encourage our staff — whether it be account leaders, data scientists, production team or creative folks — to do just that … be generous with their knowledge and creativity.
The mantra of every savvy multi-channel campaign manager should be, “Be where the people are.” In today’s hyper-connected world, the majority of people can be found on one or more social networking sites. The one platform that reigns supreme is Facebook. According to a 2015 study by the Pew Research Center, 72 percent of U.S. internet-connected adults use Facebook (while only 23 percent use Twitter). So, if you’re planning a multi-channel campaign, it would be wise to incorporate Facebook – where your current and future supporters are.
In honor of International Women’s Day, we wanted to take a little time to highlight some of the awesome women working at CCAH. It is fantastic to work in an office environment that bolsters and promotes women, and this seems like the perfect day to honor that. It’s hard to narrow it down because there are so many strong female role models at our firm, but here are a few of the women at CCAH who inspire us.
The last week of the year is the biggest week for direct response fundraising, especially digital, and 2016 was no exception. Across the board, CCAH clients outraised previous year-end campaigns and beat revenue goals. Here are a few of our lessons learned from digital year-end 2016 that can be utilized to boost your campaigns during all of 2017.
It was a festive mood as always at the annual Holiday Party celebrating with staff and clients on the East Coast. Against the backdrop of The Living Room in Washington, D.C., everyone gathered to enjoy lively conversations, good food, great music and holiday cheer. Even Frank the Feral, mascot of Alley Cat Allies, chose to take time away from his important feline duties to make an appearance!
The holidays are a great time to reflect on all of the good things that surround us. CCAH is particularly grateful for our great staff, amazing clients and partners that support us in ways large and small all year long. Our Holiday Party is our way of showing our appreciation – but also a great way to connect outside of the conference rooms in a more relaxed setting.
It’s important to reenergize, talk, laugh, and yes, even dance with colleagues and friends before we collectively take on the opportunities and challenges that 2017 holds. With that thought in mind, I’d like to thank everyone who attended and extend a ‘Thank You’ and ‘Happy Holidays’ to all who could not!
With 2017 right around the corner, a new fiscal year is about to begin for a lot of different organizations. And along with a new fiscal year comes a brand new renewal series. So whether you are starting fresh with a brand new R1, or moving forward in the middle of a renewal series, it is time to begin prepping for the year ahead.
When I left for North Carolina last week to canvass for Hillary Clinton, I knew exactly why I was going. As a former field organizer, I know the impact door-to-door canvassing can have on an election. In 2008, when President Obama won North Carolina, the margin of victory was 14,177 votes. That was the closest margin in any state in the country. I went to North Carolina because I knew the doors I knocked on would make a difference in one of the tightest races in the country.
BOO! It’s the ghost who knows your most epic direct marketing fails. And in a matter of days, that ghost is going to Tweet them to out to the entire industry!