For as long as I can remember, I’ve always looked past the national and been far more interested in events abroad. It seems many Americans share my passion, especially when it comes to giving.
CCAH Blog: Industry Voices
What if I told you that you were in the top 10% of nonprofit marketing professionals – but that to make it into the top 5%, you’d have to join 63 others from your area who have finished reading this blog post?
When people succeed at something—anything—we tend to pat ourselves on the back and move on. We don’t spend nearly as much time and energy dissecting a success to figure out what went right as we do picking apart a failure to determine what went wrong.
Focusing on the negative—the failure—is human nature, and we evolved that way for the sake of survival. If we fail to understand what has harmed us in the past, we are doomed to repeat it, quite possibly to our own demise.
Following the year-end crush of fundraising, giving and buying, you may have heard from a few of your donors (supporters) who were not so happy with so much mail … or email… or calls. Let’s say they were disgruntled. Your first thought may be to apologize for the intrusion on their holiday fun and rethink every strategy you employed the last three months. Well, hold that thought and action.
Reprinted with permission, copyright December 2014, courtesy ASAE: The Center for Association Leadership, Washington, DC.
As CCAH’s San Francisco office gathered together to make our way to the Glide Memorial Food Bank, I began to feel nostalgic. Like many people, my favorite time of year is the holidays—where we make time to appreciate what is truly important to us, and reflect on another year of our lives.
Over his career, our co-founder and principal, Greg Adams, has acquired a vast amount of knowledge about the direct marketing industry. Better still, he never hesitates to pass it along. Last night, DMAW EF named Greg the inaugural recipient of the Educational Foundation Kay Lautman Mentorship Award for his work mentoring aspiring direct marketing professionals.
By CCAH Staff | Our president, Kim Cubine, can add another accolade to her list of accomplishments. On Nov. 14, 2014 Kim was named a 2014 Bronze Stevie winner in the Woman of the Year - Advertising, Marketing & Public Relations category. The Stevie Awards program is considered one of the world’s premier business awards, placing Kim among an elite group of women executives and entrepreneurs.
By Meg Kross Lee, Vice President of Client Services| Now that the calendar has turned to November, the holidays are just around the corner. For most of us, the holidays are a joyous season, bringing friends and family together and sharing good times and good cheer. It also is an important time to remember those who are not as fortunate as we are and do what we can to ease their burden.
By Emily Gallt, Copywriter | For some people, the turning of the leaves and the end of Daylight Savings Times means pumpkin patches and apple cider.